Case Summary: The Umoro One Bottle

Executive Summary: The Umoro One Bottle
In recent years an increasing number of people have become more concerned and self-conscious with their health and nutritional lifestyle because they see everyone else posting pictures of their new diet and results over social media platforms. They want to make a change so they start by making new year’s resolutions at the start of the year and become over ambitious and make big promises to themselves that they will join a gym to slim down by a certain time, but by the third week or so of the new year they make excuses for themselves or start becoming unmotivated to exercise because they are not seeing immediate results due to the fact that they do not have the proper training or knowledge in physical education. In the process of making these healthy changes people do research to equip themselves with all sorts of gym accessories, thinking that it will aid them, such as water bottles, shaker bottles, gloves, workout clothing and new shoes but in reality those things are unimportant. Those that do have the strong will and are continuously motivated to make that change in their lives often bring two bottles to the gym. One for just water and another shaker bottle to mix their protein powder with water for post
Before the introduction of The Umoro one bottle, people would bring at least two bottles to the gym, office or where ever they are scheduled to be which was not efficient and a waste of space. After the creation of the initial prototype for testing with customers, it received many positive feedbacks but also negative. The team took in those negative feedbacks and changes were made to make a more positive