CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS.
PROJECT REPORT
ON
CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS.
Submitted By: Yogesh Kumar Under the Guidance of:
NCHMCT ROLL NO.: 111750 Mr. P. Suresh
Final Year Lecturer
B.SC in Hospitality & Hotel Administration (IHM GWALIOR)
IHM Gwalior
CERTIFICATE OF THE GUIDE
At the project work entitle “Case Study of Sales and Marketing for Budget Hotel” submitted in partial for the award of the degree of B.Sc. in Hospitality & Hotel Administration by NCHMCT, Noida in collaboration with IGNOU, New Delhi through IHM Gwalior done by _________________________________ is an authentic work carried out by him under my guidance.
_______________________
Signature of the Guide
ACKNOWLEDGEMENT
This Project entitled “Case Study of Sales and Marketing for Budget Hotel” Prepared by me has been possible owing to the relevant data and information collected from different sources like website, Newspaper and through personal investigation. Finally, I express my gratitude toward my guide Mr. P Suresh, from whom I have received encouragement and support from time to time in completing this project report on time.
CONTENTS
CHAPTER I
INTRODUCTION
LITERATURE REVIEW
OBJECTIVES
RESEARCH METHODOLOGY & METHOD OF DATA COLLECTION
LIMITATION
CHAPTER II
THEOROTICAL FRAMEWORK
CHAPTER III
DATA ANALYSE
CHAPTER IV
CONCLUSION
BIBLIOGRAPHY
QUESTIONNAIRE
INTRODUCTION
Sales & Marketing department of any hotel is the lifeline of the hotel. It is the department which ensures that the hotel stays in the news (for positive activities), has near 100% occupancy at rates which add to the bottom line of the hotel Balance Sheet.
In a
ON
CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS.
Submitted By: Yogesh Kumar Under the Guidance of:
NCHMCT ROLL NO.: 111750 Mr. P. Suresh
Final Year Lecturer
B.SC in Hospitality & Hotel Administration (IHM GWALIOR)
IHM Gwalior
CERTIFICATE OF THE GUIDE
At the project work entitle “Case Study of Sales and Marketing for Budget Hotel” submitted in partial for the award of the degree of B.Sc. in Hospitality & Hotel Administration by NCHMCT, Noida in collaboration with IGNOU, New Delhi through IHM Gwalior done by _________________________________ is an authentic work carried out by him under my guidance.
_______________________
Signature of the Guide
ACKNOWLEDGEMENT
This Project entitled “Case Study of Sales and Marketing for Budget Hotel” Prepared by me has been possible owing to the relevant data and information collected from different sources like website, Newspaper and through personal investigation. Finally, I express my gratitude toward my guide Mr. P Suresh, from whom I have received encouragement and support from time to time in completing this project report on time.
CONTENTS
CHAPTER I
INTRODUCTION
LITERATURE REVIEW
OBJECTIVES
RESEARCH METHODOLOGY & METHOD OF DATA COLLECTION
LIMITATION
CHAPTER II
THEOROTICAL FRAMEWORK
CHAPTER III
DATA ANALYSE
CHAPTER IV
CONCLUSION
BIBLIOGRAPHY
QUESTIONNAIRE
INTRODUCTION
Sales & Marketing department of any hotel is the lifeline of the hotel. It is the department which ensures that the hotel stays in the news (for positive activities), has near 100% occupancy at rates which add to the bottom line of the hotel Balance Sheet.
In a
Bibliography: 1. Kotler Philip, Marketing Management: Analysis, Planning, Implementation and control, 8th ed. 1996, Englewood Cliffs, NJ:Prentice Hall, New Delhi. 2 4. Reich A.Z., Marketing Management for the hospitality Industry: a Strategic Approach (1997), John Wiley & Sons Inc., New York. 5. Wearne. Neil; Hospitality Marketing, 2001, Global Books D Subscription Services, New Delhi. 6 7. Pearce, J. II and Robinson, R.B. Jr., Formulation and Implementation of competitive strategy, 4th Ed. (1989), Homewood, IL:Irwin. 8. Knowles, Tim; Corporate Strategy for Hospitality, 1996, Longman Company Limited England.