1casemetrics
Q. 1 Evaluate Jack Roth’s present strategy.
According to his present strategy, Jack Roth’s motel is facing quite a few problems as his marketing strategy in the past years are not up to the best of the level. His strategy when he had started his motel just obliged to a small rate of visitors. In addition, he wanted his motel to be independent and thereby did not choose to have any amenities or alluring facilities or features. His motel was located in a small town along with rapidly expanding motels and these motels were half a mile from highway. While other motels had a sign at the border of the highway, Sleepy Inn choose to let the visitors find the motel, which attracted less visitors as compared. Moreover, there was hardly any advertising or marketing of the motel, which was required as it did not have any additional features to attract the visitors. Area wise, the strategy goes into toes as well because of the similar destination resorts with full services rendered to the visitors. Therefore, Jack Roth decided to bring in a few changes. He changed his motel into a full service hotel, his focus had shifted to prices and thereby, he started investing on signs and distributing brochures. He had vested interest in a particular study that was carried out by regional tourist bureau. It stated that 78% people preferred to stay at motel with recreational facilities when it comes to choice of accommodation. This made him think and therefore, the changes were brought in consideration. Since, his motel wasn’t doing really well, he than strategized to join hands with other motel.
Q. 2 What should he do? Explain.
In my point of view, after reading the case study about Sleepy Inn motel, I have concluded that there are two choices, collaborate with Holiday Inn or stay Sleep Inn Motel. In the event that he keeps on running the motel freely as The Sleepy Inn, he must be willing to modify his present marketing method and to include a few features he had not initially needed
According to his present strategy, Jack Roth’s motel is facing quite a few problems as his marketing strategy in the past years are not up to the best of the level. His strategy when he had started his motel just obliged to a small rate of visitors. In addition, he wanted his motel to be independent and thereby did not choose to have any amenities or alluring facilities or features. His motel was located in a small town along with rapidly expanding motels and these motels were half a mile from highway. While other motels had a sign at the border of the highway, Sleepy Inn choose to let the visitors find the motel, which attracted less visitors as compared. Moreover, there was hardly any advertising or marketing of the motel, which was required as it did not have any additional features to attract the visitors. Area wise, the strategy goes into toes as well because of the similar destination resorts with full services rendered to the visitors. Therefore, Jack Roth decided to bring in a few changes. He changed his motel into a full service hotel, his focus had shifted to prices and thereby, he started investing on signs and distributing brochures. He had vested interest in a particular study that was carried out by regional tourist bureau. It stated that 78% people preferred to stay at motel with recreational facilities when it comes to choice of accommodation. This made him think and therefore, the changes were brought in consideration. Since, his motel wasn’t doing really well, he than strategized to join hands with other motel.
Q. 2 What should he do? Explain.
In my point of view, after reading the case study about Sleepy Inn motel, I have concluded that there are two choices, collaborate with Holiday Inn or stay Sleep Inn Motel. In the event that he keeps on running the motel freely as The Sleepy Inn, he must be willing to modify his present marketing method and to include a few features he had not initially needed