Case Study Of Banyan Tree Hotels And Resorts
Banyan Tree hotels and resorts is still a small and new hotel group organization, they have a lot of ideas; being a worldwide business in their market. As they develop, they want to stay true to their core standards and beliefs so that they not change in the future , trying to develop their selections and capability to bring the Banyan Tree Experience to their customers ; having a values which have shown their hard work since their first hotel in Thailand . To achieve more, they need to stay in led for their industry and try to develop more in the future by invade other markets and also be aware of what the society need and wants
Company background
Banyan Tree Hotels and Resorts it is a subsidiary of the Singapore-based Banyan Tree Holdings …show more content…
“Since the launch of the first Banyan Tree resort in Phuket in 1994, we have been deeply committed to sustainable development and the welfare of the local community” said Mr. Claire Chiang, Managing Director of Retail Operations Banyan Tree Holdings and Chairperson of Banyan Tree Group CSR Committee.
Banyan Tree Lijiang, Banyan Tree Bangkok, Banyan Tree Bintan and Banyan Tree Maldives Vabbinfaru have already doing the 10 years greening communities program so that mean they will reached to plan 2000 tree every year. Ms. Chiang adds, “To reach carbon neutrality will be a challenge and we are realistic about the difficulties that Banyan Tree as a hotel group will encounter. Having started the process of evaluation, we discovered that the most obvious initiatives are not always the most effective. We want to ensure we make effective decisions that are not only easily supported by our guests, but also have a positive, significant impact on our carbon footprint.” ave a positive, significant impact on our carbon …show more content…
Throughout their two extremely well-known products and brand, Banyan Tree and Angsana they are capable to deliver a wide-ranging variety of holiday experiences for their guests. Banyan Tree the wealthy guests ( in a western standards) who chooses a dreamy and luxurious trip, while banyan tree had other brand called Angsana give to the needs of the modern vibrant
Company background
Banyan Tree Hotels and Resorts it is a subsidiary of the Singapore-based Banyan Tree Holdings …show more content…
“Since the launch of the first Banyan Tree resort in Phuket in 1994, we have been deeply committed to sustainable development and the welfare of the local community” said Mr. Claire Chiang, Managing Director of Retail Operations Banyan Tree Holdings and Chairperson of Banyan Tree Group CSR Committee.
Banyan Tree Lijiang, Banyan Tree Bangkok, Banyan Tree Bintan and Banyan Tree Maldives Vabbinfaru have already doing the 10 years greening communities program so that mean they will reached to plan 2000 tree every year. Ms. Chiang adds, “To reach carbon neutrality will be a challenge and we are realistic about the difficulties that Banyan Tree as a hotel group will encounter. Having started the process of evaluation, we discovered that the most obvious initiatives are not always the most effective. We want to ensure we make effective decisions that are not only easily supported by our guests, but also have a positive, significant impact on our carbon footprint.” ave a positive, significant impact on our carbon …show more content…
Throughout their two extremely well-known products and brand, Banyan Tree and Angsana they are capable to deliver a wide-ranging variety of holiday experiences for their guests. Banyan Tree the wealthy guests ( in a western standards) who chooses a dreamy and luxurious trip, while banyan tree had other brand called Angsana give to the needs of the modern vibrant