Medicine Werx Case Study
Medicine Werx – An artist-driven and sustainable eyewear company.
Public Profile
Medicine Werx – Artist-Driven and Sustainable Eyewear
We want to change the way the world sees things, so we created Medicine Werx, a visionary eyewear company with a conscience. Our wooden glasses are works of art - with a conscious. By using the most eco-friendly materials to make our shades, we are creating a more sustainable future. Our signature shades and our philosophy appeal to a unique demographic - millennials who attend music festivals as a lifestyle. They’re in love with our shades for their trendy designs and appealing message.
The Destructive Nature of the Apparel Industry
Until recently, shoppers haven’t thought much about the impact of what they …show more content…
We have already planted over 18,400 trees since starting our partnership in July 2014. We’re on the pathway to change!
The Medicine Werx Difference
At Medicine Werx, we take pride in offering our customers the highest-quality wooden eyewear. Every product incorporates the most comfortable, fashionable, and durable technology, while staying true to our values. We don’t compromise on style or our core beliefs.
Artist-Driven Products – Our shades have creative designs created by our artists. No two pairs are the same. Each is a unique piece of wearable artwork.
Polarized Lenses – Our eyewear comes with impact resistant, CR39, UV 400 polarized lenses.
Spring Loaded Hinges – Our shades have stainless steel spring loaded hinges for comfort.
10 Trees Planted for Every Pair Sold – We use only the best wood from sustainably managed forests. We also partner with Trees for the Future to plant 10 trees for every pair of shades.
1% for the Planet – We will always donate 1% of our annual sales to environmental causes.
Medicine Werx is Gaining …show more content…
We raised nearly $23,000 in 30 days, and 75% of the funds came from our established fan base. Most of our customers make less than $25,000 a year, but they are still willing to put aside money for our product. They believe in Medicine Werx works that much.
Strong Fan Base – We have an established, international fan base of nearly 50,000 followers through social networks and subscribers. We gained all followers without mainstream exposure.
Retail Store – Two years ago, we established our first flagship retail store and headquarters near Downtown Denver. Medicine Werx has a homebase.
Market Growth – We have a steady stream of income from our dedicated customers. We currently retail most of our product ourselves, and we have sold over 3,000 units so far.
Partnerships – We have partnered with multiple music festivals and alternative, independent brands to expand our reach. Music festivals are extremely popular among our target market, and we attend them regularly to promote our brand. We also partner with effective non-profits, such as 1% for the Planet and Trees for the Future.
After all of this success, we are now ready to expand our
Public Profile
Medicine Werx – Artist-Driven and Sustainable Eyewear
We want to change the way the world sees things, so we created Medicine Werx, a visionary eyewear company with a conscience. Our wooden glasses are works of art - with a conscious. By using the most eco-friendly materials to make our shades, we are creating a more sustainable future. Our signature shades and our philosophy appeal to a unique demographic - millennials who attend music festivals as a lifestyle. They’re in love with our shades for their trendy designs and appealing message.
The Destructive Nature of the Apparel Industry
Until recently, shoppers haven’t thought much about the impact of what they …show more content…
We have already planted over 18,400 trees since starting our partnership in July 2014. We’re on the pathway to change!
The Medicine Werx Difference
At Medicine Werx, we take pride in offering our customers the highest-quality wooden eyewear. Every product incorporates the most comfortable, fashionable, and durable technology, while staying true to our values. We don’t compromise on style or our core beliefs.
Artist-Driven Products – Our shades have creative designs created by our artists. No two pairs are the same. Each is a unique piece of wearable artwork.
Polarized Lenses – Our eyewear comes with impact resistant, CR39, UV 400 polarized lenses.
Spring Loaded Hinges – Our shades have stainless steel spring loaded hinges for comfort.
10 Trees Planted for Every Pair Sold – We use only the best wood from sustainably managed forests. We also partner with Trees for the Future to plant 10 trees for every pair of shades.
1% for the Planet – We will always donate 1% of our annual sales to environmental causes.
Medicine Werx is Gaining …show more content…
We raised nearly $23,000 in 30 days, and 75% of the funds came from our established fan base. Most of our customers make less than $25,000 a year, but they are still willing to put aside money for our product. They believe in Medicine Werx works that much.
Strong Fan Base – We have an established, international fan base of nearly 50,000 followers through social networks and subscribers. We gained all followers without mainstream exposure.
Retail Store – Two years ago, we established our first flagship retail store and headquarters near Downtown Denver. Medicine Werx has a homebase.
Market Growth – We have a steady stream of income from our dedicated customers. We currently retail most of our product ourselves, and we have sold over 3,000 units so far.
Partnerships – We have partnered with multiple music festivals and alternative, independent brands to expand our reach. Music festivals are extremely popular among our target market, and we attend them regularly to promote our brand. We also partner with effective non-profits, such as 1% for the Planet and Trees for the Future.
After all of this success, we are now ready to expand our