Ethical Proposal for Allsaints
Introduction
AllSaints Spitalfields is a British brand, founded in 1994. The reason of I choose this brand is because the eye catching full screen of vintage sew machines displayed on the shop front, which gave me a huge impact at the beginning. After study, AllSaints is a fashion brand blend with Rock & Roll element, but how to link up the sewing machines with music? Due to the further investigate, the brand want to express the quality of their merchandises, which like a traditional tailor made pieces, and also is one of the significant heritages of British, as Rock n Roll.
My aim is to link up the environmental issue to the potential saleable fashion brand, as AllSaint. However, the brand announced to the DIVA magazine that, ‘… The ethical angle is not a way we choose to promote the brand.’ How I can insert the ethical values into the Rock fashion brand as a whole? For this reason, I am going to focus on the sustainable development for the fashion business first.
Initially, I will suggest the brand to apply the sustainable fabric, Cannabis Satival, for a small part of the collection, campaign name is “Healthy Hemp Party”, and hop it can gradually change the whole collection to become Rock and eco-friendly. It is not only elevating the brand’s reputation, but also building up a sustainable business plan for their healthy future from now on.
1. Brand Introduction and Philosophy
AllSaints Spitalfields is a British High Street Retailer, established in 1994, and named after All Saints Road in Notting Hill, is based in Spitalfields, in London, as a wholesaling menswear brand in worldwide. The name of Allsaints also refers to 60’s TV icon Simon Templar, notorious for its artistic and musical associations. Musical heritage plays an integral part to the design signature and culture of the company.
Consequently, the brand had a long term collaboration and supporting the music industry, such as U2, Stereophonics, Kelis, Robbie Williams, Kooks,
AllSaints Spitalfields is a British brand, founded in 1994. The reason of I choose this brand is because the eye catching full screen of vintage sew machines displayed on the shop front, which gave me a huge impact at the beginning. After study, AllSaints is a fashion brand blend with Rock & Roll element, but how to link up the sewing machines with music? Due to the further investigate, the brand want to express the quality of their merchandises, which like a traditional tailor made pieces, and also is one of the significant heritages of British, as Rock n Roll.
My aim is to link up the environmental issue to the potential saleable fashion brand, as AllSaint. However, the brand announced to the DIVA magazine that, ‘… The ethical angle is not a way we choose to promote the brand.’ How I can insert the ethical values into the Rock fashion brand as a whole? For this reason, I am going to focus on the sustainable development for the fashion business first.
Initially, I will suggest the brand to apply the sustainable fabric, Cannabis Satival, for a small part of the collection, campaign name is “Healthy Hemp Party”, and hop it can gradually change the whole collection to become Rock and eco-friendly. It is not only elevating the brand’s reputation, but also building up a sustainable business plan for their healthy future from now on.
1. Brand Introduction and Philosophy
AllSaints Spitalfields is a British High Street Retailer, established in 1994, and named after All Saints Road in Notting Hill, is based in Spitalfields, in London, as a wholesaling menswear brand in worldwide. The name of Allsaints also refers to 60’s TV icon Simon Templar, notorious for its artistic and musical associations. Musical heritage plays an integral part to the design signature and culture of the company.
Consequently, the brand had a long term collaboration and supporting the music industry, such as U2, Stereophonics, Kelis, Robbie Williams, Kooks,