Case Study: City Explorer Is An Advertising Agency

Part One City Explorer is an advertising agency and a publisher for a free magazine named “City Explorer”. The management of City Explorer had divided into different department, which are admin department, design department, sales department, distribution department and the apps division department (Joanne, 2017). It can be seen that, it’s an agency which have appropriate arrangement. City Explorer is the advertising agency that are very famous in Negeri Sembilan, Malacca, and certain part of Klang Valley, since City Explorer have become a household name for business establishments yearning for an alternative form of promotion blitz (Joanne, 2017) In short, City Explorer is an one stop advertisement magazine agency, free distribution to Seremban
The vision is to be the all the business company’s long-term business partner by growing hand-in-hand to build their loyal customer base, and City Explorer is aims to create the business company own corporate brand image with its large and diverse merchant database (Joanne, 2017). The existing strategies used by City Explorer to market their service to intended audiences areusing a mobile apps, websites and interactive catalog. “If our company still only use magazine to advertise, it might be weed out” said Stephanie. (Alllocation of
There is no doubt that the society is continually changing, we must understand that these changing factors have a toll on businesses. Changes in the social factors can impact a firm in many different ways. City Explorer are using social media, such as interactive catalog and mobile apps to target the audiences, since the young generation are now more relies on social media, and the old generation also started to learn to use social media, so, City Explorer may not only using magazine to reach the intended audiences. In addition, in the mobile apps of City Explorer, the clients information are clearly defined there, so if there are any matters, City Explorer can solve it as soon as possible. “All of the clients are satisfy with our production, such as their advertisement in magazine, as well as in the mobile apps, since our company also responsible to handle designing, colour separation, printing, we might try our best to design an advertisement that suit the clients’ feel,” said Stephanie toward the clients attitude toward the service of City Explorer. In short, City Explorer have solve the influences by social factors very