Career Future Swot Analysis Paper
Career Future SWOT Analysis
Strengths
Weaknesses
• Seeks the theoretic knowledge and practical skills found in college-trained candidates
• Entry level positions expect knowledge in several areas of marketing
• Job growth is strong in most of Ontario
• Job future is very good in the area
• Sales is often thought to be synonymous with marketing, making a job search more difficult
• Job postings are often mis-categorized (as above)
• Agencies may expect specialization in a certain area (and my program is integrated)
Opportunities
Threats
• Quickly changing field means lots of opportunity for professional development
• Marketing jobs are also looking for design skills
• Aspects of the marketing field are integrated (just like the IMC program) …show more content…
• I can leverage my design principles, design aesthetic and program knowledge as an advantage for an employer
• I have volunteer experience as a social media coordinator and as an event planner and have gained real-world samples of work for my portfolio
• I work as a freelance designer and have experience working with clients
• I’m from Stratford, so I have a different network of connections than my classmates
• My experience as a team leader in term 1 helped me to learn how to manage people and keep a project on-task
• I can turn my love of lists towards planning and strategizing in a workplace setting
• I can network and attend sessions set up by marketing associations (I’m a member of CAMP and the CMA)
• I may face competition from classmates with similar career interests
• The significant shift towards digital channels and content means I need more digital experience
• My lack of emotional connectivity can be off-putting or viewed as selfishness
Short Term Goals & Objectives
Goal: to develop my practical marketing and communications skills
Objective: graduate from Conestoga College’s Integrated Marketing Communications post-graduate program by April 2016
Objective: sign up for a digital analytics workshop to be completed by July
Strengths
Weaknesses
• Seeks the theoretic knowledge and practical skills found in college-trained candidates
• Entry level positions expect knowledge in several areas of marketing
• Job growth is strong in most of Ontario
• Job future is very good in the area
• Sales is often thought to be synonymous with marketing, making a job search more difficult
• Job postings are often mis-categorized (as above)
• Agencies may expect specialization in a certain area (and my program is integrated)
Opportunities
Threats
• Quickly changing field means lots of opportunity for professional development
• Marketing jobs are also looking for design skills
• Aspects of the marketing field are integrated (just like the IMC program) …show more content…
• I can leverage my design principles, design aesthetic and program knowledge as an advantage for an employer
• I have volunteer experience as a social media coordinator and as an event planner and have gained real-world samples of work for my portfolio
• I work as a freelance designer and have experience working with clients
• I’m from Stratford, so I have a different network of connections than my classmates
• My experience as a team leader in term 1 helped me to learn how to manage people and keep a project on-task
• I can turn my love of lists towards planning and strategizing in a workplace setting
• I can network and attend sessions set up by marketing associations (I’m a member of CAMP and the CMA)
• I may face competition from classmates with similar career interests
• The significant shift towards digital channels and content means I need more digital experience
• My lack of emotional connectivity can be off-putting or viewed as selfishness
Short Term Goals & Objectives
Goal: to develop my practical marketing and communications skills
Objective: graduate from Conestoga College’s Integrated Marketing Communications post-graduate program by April 2016
Objective: sign up for a digital analytics workshop to be completed by July