What is the definition of marketing?
“Marketing is the recognition and reunion of the human and social or cultural requirements. There is one of the best and smallest meaning of the marketing is the congregation of desires beneficially” (Kotler & Keller, 2009, p. 5). In addition, the meanings of marketing are given as performing actions that can accomplish the objectives by predicting consumer’s requirements to provide required gratifying things, services, and so on, by the Perrault, Cannon, and McCarthy (2009).
What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?
The benefit or profits of incorporating marketing into the sales function of an organization is eventually raised sales. Marketing can provide many great thoughts for the output or product: any how, you should understand that how to obtain or search out people for purchasing. A mutual attempt of the marketing and sales can provide evidence of the success.
The drawback or negative aspect of incorporating marketing into the sales function of an organization is coordination and cooperation”. The sales force or powers believe that the product managers set prices or sale ration “too high”; or the publicity director and a trademark manager could not concur on an advertising operation or campaign” (Kotler & Keller, 2009, p. 24). In order to do extremely well, all members of the society or organization should work in unity.
Do you think that marketing should be included as part of the sales organization within a company? Explain why or why not.
Obviously, I believe that marketing should be taken as part of the sales organization within a company. Marketing and Sales...