Car2Go in Worms Analysis

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International Projects - Car2go

International Projects – Car2go

International Business Administration International Projects Advised by Prof. Herr

Fachhochschule Worms Susanne Kuhn Matr.Nr.: 660510 Daniel Aldana Matr.Nr.: 665452 Esther Vonni Catharina Matr.Nr.: 665105 Guncha Seidmyradova Matr.Nr.: 665609 Dieter Reimer Matr.Nr.: 662199 Sandra Wernet Matr.Nr.: 665649

Winter Term 2010/2011

Project Team Car4All

Page I

International Projects - Car2go

Table of content
Table of content ..........................................................................................................I Table of graphics ........................................................................................................ II Table directory .......................................................................................................... III 1 2 The Project Car2Go – Sandra Wernet 665649 .................................................... 1 Logistics – Guncha Seidmyradova 665609 ......................................................... 2 2.1 2.2 2.3 3 The Business Model of Car2Go..................................................................... 2 Transferring business model from Car2go to Car4all..................................... 3 Target Group (Car2go) .................................................................................. 4

Car4All IT and Technology – Esther Vonni Catarina 665105 ............................... 5 3.1 3.2 3.3 Car4All Systems and Features ...................................................................... 5 Using Car4All and Renting Processes ........................................................... 7 Car4All IT and Technology Budget ................................................................ 8

4 5

HR and operations – Dieter Reimer 662199 ........................................................ 8 Marketing – Daniel Aldana 665452 ..................................................................... 6 5.1 5.2 Strategic marketing ....................................................................................... 6 Tactical marketing ......................................................................................... 7

6 7

Financial feasibility – Susanne Kuhn - 660510 .................................................... 8 Conclusion ........................................................................................................ 11

Table of Appendix .................................................................................................... IV

Project Team Car4All

Page I

International Projects - Car2go

Table of graphics
Graphic 1: Responsibilities of the teammembers of Car2go. ...................................... 1 Graphic 2: Work Breakdown Structure and Gantt chart. ............................................. 2 Graphic 3: Transferring the Business Model from Car2Go to Car4All. ........................ 3 Graphic 4: The target group of Car4All in Worms. Own Graphic based on Business Model of Car2Go and PESTEL of Worms. ................................................................. 4 Graphic 5: Avaiable Parking spots in Worms. Own Graphic based on Information of Mr. Adelfinger. ............................................................................................................ 5 Abbildung 6: Using Car4All and Renting Processes. Based on Car2Go, 2010. .......... 7 Abbildung 7: IT Budget. .............................................................................................. 8 Graphic 8: Accumulated free cash flows and free cash flows. .................................. 10 Graphic 9: Evaluation of our team work. ................................................................... 11

Project Team Car4All

Page II

International Projects - Car2go

Table directory
Table 1: Target group of Car2Go................................................................................ 4 Table 2: IT...
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