Canon Case Study

Topics: Strategic management, Strategic planning, Management Pages: 12 (3460 words) Published: January 16, 2013
Strategic Management


Table Content
1. Introduction

2. General Description

3. Vision, mission and corporate values

4. Strategic objectives

5. Analysis of external competitive business environment (Porter’s model)


7. Strategy description

8. Strategy Implementation

9. Possible resistances analysis and methods of over passing resistances

10. Conclusion

1. Introduction
Corporate strategy is the pattern of decisions that guide an organization’s activities to reveal the principal objectives purposes and resources. In other words it refers to the range of business the company is to pursue, with the nature of the activities it intends to be and the nature of the economic and non-economic contribution it intends to make to its shareholders and stakeholders”. In effect, it corporate strategy maps out a sense of direction for a company’s activities. Corporate strategy in effect maps out the businesses in which an organization intends to compete in. To formulate its corporate strategy, many researchers have call on organization to assess their strengths and weaknesses, as well as its environmental threats and opportunities, so as to give the organization an edge in chosen among alternative courses of action. Thus, it is recommended that an organization performs a SWOT (strengths, weaknesses, opportunities and threats) analysis prior to formulating corporate strategy. Today’s numerous challenges have pushed companies not to compete as individual companies but to try and corporate with other businesses in their activities.

2.General Description
Established in 1933 by Goro Yoshida and Saburo Uchida, Canon began as company called Precision Optical Instruments Laboratory. In the company’s beginnings, their major goal was to develop a 35mm camera. In 1934,the Kwanon camera was released yet it never actually hit the marketplace. Due to their inability to develop a lens of their own, the Precision Optical Instruments Laboratory used one from Nippon Kogaku Kogyo, the predecessor company of Nikon Corporation. Three years following the initial start up of the company, the Hansa Canon was released in 1936 to the public. The following year, Canon as we know it today was founded. Nowadays, Canon makes cameras, printers, copiers and many other office products and their most profitable area involves the sale of digital copiers for offices. It’s funny because most people think of their cameras before their office products, but numbers don’t lie! Besides its current financial strongholds, Canon is still venturing out into new avenues all the time. They are currently forging ahead into the digital display field and have since bought the shares Toshiba had in joint venture for the manufacture of flat panel television screens.

Canon an electronic company began in Japan with a typical and traditional Japanese business form having customer’s satisfaction and profit as its center of attention while specializing in the production of business machines, cameras, optical and other electronics. The company was founded by the first Chief executive officer Gerard in Japan and the father who later recruited a team of outstanding professionals to support its activities. In less than three decades of operation, the company assumed leadership role in the electronic market. Thanks to its innovative focus ideas, huge investment on research and development, good employee’s retention, and differential focus strategies, Canon innovative ideas and the company’s cost focus and differentiation strategy earned it that position. Canon case has been analyzed using some analytical models.

3.Vision, mission and corporate values
“Simple advanced solutions freeing people to live their dreams and lead enriched lives at home and at work.” This is the vision of the Japanese company ,based on this beliefs they managed to be the leaders in a very competitive market...
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