Campbell Soup Company Essay
Marketing Strategies MKTG 601
Campbell Soup Company
Intelligent Quisine - Short Case
Date: May 30, 2006
In 1997, Campbell Soup Company launched a new product known as "Intelligent Quisine meals." With consumers in the United States becoming more health conscious and concerned about diet and disease prevention, these 24 different IQ meals were targeted toward the health-food product-market. They were designed to assist in lowering consumers' cholesterol, blood pressure and blood sugar. Before introducing the product to the market, it was tested by consumers in Ohio. Just as Campbell Soup Company had promised, the IQ meals assisted these consumers with lowering their high cholesterol, high blood pressure and high blood sugar
Campbell Soup Company
Intelligent Quisine - Short Case
Date: May 30, 2006
In 1997, Campbell Soup Company launched a new product known as "Intelligent Quisine meals." With consumers in the United States becoming more health conscious and concerned about diet and disease prevention, these 24 different IQ meals were targeted toward the health-food product-market. They were designed to assist in lowering consumers' cholesterol, blood pressure and blood sugar. Before introducing the product to the market, it was tested by consumers in Ohio. Just as Campbell Soup Company had promised, the IQ meals assisted these consumers with lowering their high cholesterol, high blood pressure and high blood sugar