Rhetorical Analysis

During the recent decades, there has been a growing debate over what role that businesses should play when it comes to the increasing obesity levels in the United States of America. The prevalence of obesity has been on the rise in America for several decades now. Most people have attributed the increase of obesity to two reasons: people are consuming high-fat and high-calories foods, and people are consuming a greater number of calories than they are burning off. Kathleen Seiders and Leonard Berry are business professors at Boston College and Texas A&M University, respectively. In December 2007, they published the article in the MIT Sloan Management Review titled, “Should Business Care About Obesity?”. The intended audience of this article includes business leaders, company executives, and entrepreneurs, all of whom the authors are attempting to persuade. In the article, Seiders and Berry argue that business leaders should seek to lessen obesity rates in America. Businesses should be
The authors list their backgrounds at the end of the article to show that they are qualified to speak on their topic. Seiders is an associate professor of marketing at Boston College. From a business perspective, she has the distinction to speak to the exactitude of the article. However, she lacks a background in health and nutrition. Berry is the Chair of Retailing and Marketing Leadership at Texas A&M. He is also a professor in the Department of Humanities and Medicine at Texas A&M. He currently serves a board member of two organizations mentioned in the article (Darden Restaurants Inc. and Nemours Children's Health System). His accolades are more prominent than Seiders’ are when it comes to speaking to the preciseness of this article. As with Seiders, Berry does not have any experience in health or nutrition. A third author with a history in dietetics would have added to the reliability of this