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Cadbury Marketing Paper

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Cadbury Marketing Paper
A PROJECT ON
THE CADBURY DAIRY MILK

Submitted By: CHANDNI MANIAR (Roll No-10065)

Guided By:
PROF. BHAVESH O. VANPARIYA

PGDM PROGRAMME
(YEAR 2010-2012)

TOLANI INSTITUTE OF MANAGEMENT STUDIES ADIPUR

ACKNOWLEDGEMENT

Success is an amalgam of dedication. work and able guidance of people around us”

I am very thankful to TOLANI INSTITUTE OF MANAGEMENT STUDIES for giving me an opportunity to learn something new and increase my practical knowledge. At the same time my sincere thanks to PROF. BHAVESH VANPARIA to guide me throughout my Marketing Project.

EXECUTIVE SUMMARY
In this Marketing project I have tried to apply the concepts of marketing on any product and my product was Cadbury.

Considering the importance of understanding the marketing concepts in deep and which helps in future development as in marketing profile and also with the application of concepts we come to know about the position of the product and here various models like Porters five force model, product life cycle theory, core concepts marketing information system I have tried to relate with the product .
Throughout from this project it has helped me to strengthen my marketing concepts

ABOUT CADBURY:

The story of Cadbury Dairy Milk started way back in 1905 at Bourneville, U.K., but the journey with chocolate lovers in India began in 1948.
The variants Fruit & Nut, Crackle and Roast Almond, combine the classic taste of Cadbury Dairy Milk with a variety of ingredients and are very popular amongst teens & adults. Cadbury Dairy Milk has exciting products on offer - Cadbury Dairy Milk Wowie, chocolate with Disney characters embossed in it, and Cadbury Dairy Milk 2 in 1, a delightful combination of milk chocolate and white chocolate. Giving consumers
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