Strategy Formulation in a Business Environment
Business Strategy (BS)
Capital University of Economics and Business
BTEC Center
Strategy formulation in business environment
Who win the Strategy
How to win the strategy
Unit code:7
Edexcel level 5
Unit Tutor: PHOA Khee Liang
Student: Li Yuxuan (Sunny)
Date of issue: 20 March 2013
Due Date: 22 April 2013
Contents
1.1 Our BTEC Center compared with Beijing Benz Company. 5
1.4 The business strategy for Beijing Benz Company. 6
Management Culture of Mission Statement in Benz Company: 18
Star Choice 23 Star Plan 24
Hire Purchase 24
Structured Payment 24
Introduction
In this paper, I compare two companies, namely Benz and Our BTEC centre’s with regard to the Roles and Responsibilities for Business Strategy Implementation.
In the part one, I introduce our own BTEC Centre and its strategy then compare it with the profile and strategy of the Beijing Benz Company.
In Chapter two, I identify of both organizations which persons are in charge for respectively the general Strategy, Includes: Marketing Strategy, Sales Strategy, Operational Strategy, Human Resource Strategy and Financial Strategy.
In Chapter three, I introduce the both companies multi-year key figures of three years in the past and add the target figures for 2014, 2015, 2016
Lastly, I explain where possible, and how the strategies have been implemented. Main is appropriate the stakeholders.
Part one: Introduce our own BTEC Centre and its strategy and compare it with the profile and strategy of Beijing Benz Company
1.1 Our BTEC Center compared with Beijing Benz Company.
In this chapter I will introduce the BTEC-HND Centre of the Capital University of Economics and Business and its strategy and compare it with the profile and strategy of Beijing Benz Company.
1.2 Introduction of BTEC Centre and Beijing Benz Company.
BTEC is short for Business & Technology Education Council. It is an education institution
Capital University of Economics and Business
BTEC Center
Strategy formulation in business environment
Who win the Strategy
How to win the strategy
Unit code:7
Edexcel level 5
Unit Tutor: PHOA Khee Liang
Student: Li Yuxuan (Sunny)
Date of issue: 20 March 2013
Due Date: 22 April 2013
Contents
1.1 Our BTEC Center compared with Beijing Benz Company. 5
1.4 The business strategy for Beijing Benz Company. 6
Management Culture of Mission Statement in Benz Company: 18
Star Choice 23 Star Plan 24
Hire Purchase 24
Structured Payment 24
Introduction
In this paper, I compare two companies, namely Benz and Our BTEC centre’s with regard to the Roles and Responsibilities for Business Strategy Implementation.
In the part one, I introduce our own BTEC Centre and its strategy then compare it with the profile and strategy of the Beijing Benz Company.
In Chapter two, I identify of both organizations which persons are in charge for respectively the general Strategy, Includes: Marketing Strategy, Sales Strategy, Operational Strategy, Human Resource Strategy and Financial Strategy.
In Chapter three, I introduce the both companies multi-year key figures of three years in the past and add the target figures for 2014, 2015, 2016
Lastly, I explain where possible, and how the strategies have been implemented. Main is appropriate the stakeholders.
Part one: Introduce our own BTEC Centre and its strategy and compare it with the profile and strategy of Beijing Benz Company
1.1 Our BTEC Center compared with Beijing Benz Company.
In this chapter I will introduce the BTEC-HND Centre of the Capital University of Economics and Business and its strategy and compare it with the profile and strategy of Beijing Benz Company.
1.2 Introduction of BTEC Centre and Beijing Benz Company.
BTEC is short for Business & Technology Education Council. It is an education institution