Business strategies
Summary
1. General overview of the company.................................................... 2
2. Analysis of the general and competitive environment 2.1 SWOT analysis...................................................................... 4 2.2 BCG analysis......................................................................... 5 2.3 Porter’s five forces............................................................... 6 2.4 Value chain analysis........................................................... 8
3. The strategy used by Dacia............................................................... 9
4. Strategy proposal............................................................................... 10
5. Conclusion.......................................................................................... 11
References...........................................................................................12
Overview of the company
History
Dacia, the first Romanian car manufacturer, was founded in 1966 with the creation of the car plant in Pitesti. The object of the company is the manufacture and sale of automotive parts, machine tools and systems for the automotive industry.
After signing a license agreement between Renault and the Romanian state in 1968, the company has started manufacturing the Dacia 1100. Year 1995 marked the launch of the first car with a 100 % Romanian design, the Dacia Nova and the restructuring of a manufacturing company and strategy 7 commercial subsidiaries.
In 1999, Renault purchased 51 % of the capital in the privatization process, and currently holds 99.43 % of the capital of Dacia. Total investments in Dacia after acquisition by Renault Group by the end of 2008 amounted to over 1.2 billion. Attracting an investor of the stature of Renault was also an important support for maintaining Romania automotive construction state.
Dacia Renault plans included primarily investments in staff training and upgrading, and the
1. General overview of the company.................................................... 2
2. Analysis of the general and competitive environment 2.1 SWOT analysis...................................................................... 4 2.2 BCG analysis......................................................................... 5 2.3 Porter’s five forces............................................................... 6 2.4 Value chain analysis........................................................... 8
3. The strategy used by Dacia............................................................... 9
4. Strategy proposal............................................................................... 10
5. Conclusion.......................................................................................... 11
References...........................................................................................12
Overview of the company
History
Dacia, the first Romanian car manufacturer, was founded in 1966 with the creation of the car plant in Pitesti. The object of the company is the manufacture and sale of automotive parts, machine tools and systems for the automotive industry.
After signing a license agreement between Renault and the Romanian state in 1968, the company has started manufacturing the Dacia 1100. Year 1995 marked the launch of the first car with a 100 % Romanian design, the Dacia Nova and the restructuring of a manufacturing company and strategy 7 commercial subsidiaries.
In 1999, Renault purchased 51 % of the capital in the privatization process, and currently holds 99.43 % of the capital of Dacia. Total investments in Dacia after acquisition by Renault Group by the end of 2008 amounted to over 1.2 billion. Attracting an investor of the stature of Renault was also an important support for maintaining Romania automotive construction state.
Dacia Renault plans included primarily investments in staff training and upgrading, and the
References: Ovidiu Nicolescu Sisteme metode şi tehnici manageriale ale organizaţiei Editura Economică Bucureşti 2000 Eugen Burduş Fundamentele managementului organizaţiei Editura Economică Bucureşti 2007 Manfred Bruhn Orientarea spre clienţi Editura Economică Bucureşti 2001 Links www.dacia.ro/www.daciagroup.ro