The aim of this report is to illustrate the present situation of Skoda company in China car market and the world car market. By using SWOT analysis, describing Skoda had done a successful work in China. Evaluate the suitability of China as a foreign market for Skoda and it's product cars and Skoda may stay in China for more development. This will be assessed in the PESTEL analysis.
Two young men, Vaclav Laurin and Vaclav Klement, started to designed and produced bicycle in Czechoslovakia in 1895. 30 years later, the small factory became Skoda which went on to produced farm ploughs, cars, airplanes and bicycles in Eastern Europe. Between 1925 and 1990, Skoda overcame hard times which included war, political change and economic depression. The management of Skoda chose Volkswagen AG (VAG) as their strong foreign partner at 1990 and the reason was VAG has strong reputation, reliability and high quality. In addition, VAG is the largest car manufacturer in Europe, which taking 12% share at the world market by providing more than five million cars a year. Volkswagen AG comprises seven different car brands and each brand has its own specific character and is independent in the market. (SWOT ANALYSIS : SKODA, 2009)
❖ Skoda--Historical sales of world market
|model |2002 | |Weaknesses |Threats | |Outdated infrastructure |Competitors release same level products | |Not enough series of products |Expensive non-renewable energy | |Less famous |Increasing wages of skilled workers | |Poor...