Business Research Ethics
The goal of corporations when incorporating a logo is to be memorable to the consumer and investor. Companies like Nike, Harley-Davidson, and Apple have an instant appeal to the public with their corporate symbolism. The emblem for Chevron with the blue and red “v- shaped” stripes in a militaristic badge pattern is recognized worldwide as one of the most famous of the six “supermajor” oil companies. These six, powerful corporations are sometimes referred to as “big oil” in the New York Stock Exchange and are known for their influence in the political arena. Chevron’s roots trace back to Northern California in 1879 and the company endured several name changes because of successful mergers, including Pacific Coast Oil and Chevron-Texaco. Chevron is in more than 180 countries and is active in every aspect of the crude oil, natural gas, and geothermal energy industries, including exploration, refining, transportation, and marketing of fuels and lubricants. Chevron is powerful in America and currently ranked number three of the Fortune 500 largest corporations (“Fortune500,” 2012). According to “Chevron Company Profile” (2012), “Our success is driven by our people and their commitment to get results the right way by operating responsibly, executing with excellence, applying innovative technologies and capturing new opportunities for profitable growth” (para1). Chevron cleverly markets itself as a corporation that holds itself to highly ethical standards and is responsible for protecting people and the environment; however, profitable growth is more important.
Chevron the giant oil company has been criticized for various unethical environmental behaviors as well as some human right violations mostly related to abuse. According to TCE (2012), “Chevron been accused of dumping more than 18 billion gallons of toxic waste material into the Ecuadorian Amazon.” Because of the illegal dumping by Chevron the area in the Amazon has been known...
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