Business Proposal for: Jeff and Carmens coffee shop
852 Assignment 3
Business Proposal for:
Jeff and Carmens coffee shop
1. The Business – The business Idea.
Jeff and Carmen have a business idea of creating a coffee shop concentrating primarily on selling seriously good quality coffee. They will sell food as a side to the coffee. Are plan to transform the established tea rooms into a coffee shop that sells good quality coffee. The shop will be located in the CBD, situated where it attracts good foot traffic volume and is situated on the commute paths for workers in the CBD. The shop will provide the best quality coffee in town.
2. The Market
Competitive advantage
This shop has a competitive advantage over others in the area because: location, it will be situates best to attract foot traffic and commute traffic.
It will be the only shop in the CBD that sells very good coffee.
Service will be good and fast attracting return customers.
A differentiation focus than others
Size and type of market segments.
There will be 2 main target markets: Professional people. By professional people I mean mid aged people (20 to 50 years old) both male and female who work (and perhaps live) in the vicinity of the business. They will have office jobs, and they will have regular breaks through out the day. Part of their daily routine will be to purchase good coffee and food, especially at lunch time. They have disposable incomes, so they will be able to afford to purchase coffee products. These people will be the target market as they will have a desire for seriously good coffee. Opening hours will be planned to to get a possible before work coffee market, and a possible on the way home coffee market. Our plan to serve food as well will help with the attraction of customers for a lunch time coffee. This main market segment is estimated to be 58 000 pa in size.
The other market which will be targeted in the foot traffic in the CBD. This is made up of “house wives”, tourists, students,
Business Proposal for:
Jeff and Carmens coffee shop
1. The Business – The business Idea.
Jeff and Carmen have a business idea of creating a coffee shop concentrating primarily on selling seriously good quality coffee. They will sell food as a side to the coffee. Are plan to transform the established tea rooms into a coffee shop that sells good quality coffee. The shop will be located in the CBD, situated where it attracts good foot traffic volume and is situated on the commute paths for workers in the CBD. The shop will provide the best quality coffee in town.
2. The Market
Competitive advantage
This shop has a competitive advantage over others in the area because: location, it will be situates best to attract foot traffic and commute traffic.
It will be the only shop in the CBD that sells very good coffee.
Service will be good and fast attracting return customers.
A differentiation focus than others
Size and type of market segments.
There will be 2 main target markets: Professional people. By professional people I mean mid aged people (20 to 50 years old) both male and female who work (and perhaps live) in the vicinity of the business. They will have office jobs, and they will have regular breaks through out the day. Part of their daily routine will be to purchase good coffee and food, especially at lunch time. They have disposable incomes, so they will be able to afford to purchase coffee products. These people will be the target market as they will have a desire for seriously good coffee. Opening hours will be planned to to get a possible before work coffee market, and a possible on the way home coffee market. Our plan to serve food as well will help with the attraction of customers for a lunch time coffee. This main market segment is estimated to be 58 000 pa in size.
The other market which will be targeted in the foot traffic in the CBD. This is made up of “house wives”, tourists, students,