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Executive Summary: A Cup With A Coffee Store In Cardiff

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Executive Summary: A Cup With A Coffee Store In Cardiff
Chapter 1: EXECUTIVE SUMMARY
A Cup with a Book will be an exceptional bistro situated in downtown area of Cardiff. The 1,500 square foot bistro will be situated in the recently developed Embassy House found at the Cardiff Bay. A grocery store and an electronic shop, has officially taken inhabitance and the phenomenal area brings more than 10,000 customers week after week.
Our coffee shop fills the void of unique bistros in the business sector zone, emerges from its corporate associates with their fast food ideas furthermore, quick administrations. A Cup with a Book is the distinct option for fast food/business/coffeehouses and offers a much more settled, acculturated gourmet espresso experience. There are no TVs in the bistro, the ambient melodies
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The keys to achievement will be the capacity to offer quality gourmet espressos, preference of its small size, and the dependence of an extraordinary barista staff. With a particular objective to accomplish these goals, the coffee shop will offer some of the country's finest coffee beans from nearby wholesalers. The coffee shop will hand select baristas and will be prepared to cross-offer the baristas, and offer the higher range products.
1.1. Business Objectives: The essential goals of the marketable strategy for A Cup with a Book are as
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Recently Hired Employees
The bistro will pull in customary clients (week by week or more) - especially the recently utilized (to start with employment) by giving free WIFI administrations and giving intriguing recreations in the client zone.
7.1.3. Youthful Families
The third focused on businesses, more youthful families, regularly find that café are not "kid" cordial. The organization has long haul arrangements to make a blend café/ play territory so that folks and guardians will have a spot to meet with different grown-ups while the kids can appreciate the bob houses, slides and indoor play area gear.
7.2. Promotion and Advertising Strategy
• Online Advertising - A Cup with a Book will publicize consistently on prominent social media destinations, for example, Facebook. Contrasted with customary print promoting, this is a financially savvy strategy that will permit them to achieve prospects in a profoundly focused on way (e.g., in light of criteria, for example, age, sexual orientation, topography, and so forth.).
• Web Site - A Cup with a Book will build up a basic Web website, which will give essential data about the business, the menu, and connections to their vicinity on the previously stated online networking

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