DUNN BROTHER'S SWOT ANALYSIS
PART I: BUSINESS BACKGROUND:
What is the company’s mission statement? (Acquired via email from Dunn Bros employee) “Connecting people through an authentic coffee experience."
Who are their primary stakeholders?
Customers/Buyers: With 88 locations in 9 states, transients and residents of North Dakota, South Dakota, Minnesota, Wisconsin, Kansas, Missouri, Nebraska, Tennessee, Texas. A location in Iowa will be opening in the near future. Suppliers: Evolfoods, Jose Rossetto and sons, Fazenda Ambiental Fortaleza’s Competitors: Caribou Coffee, Starbucks, Barnie’s and other local coffee shops as well as Dunkin Donuts and other bakery chains. Government and Regulatory Agencies: U.S. Department of Agriculture, Food & Drug Administration, Local, State and Federal Government Taxing Agencies The Financial Community: Local Artists, Schools, Franchisees, Employees, Schools, Hired Local Bands Owners: Chris Eiler – CEO and Franchisees
Trade Associations: USAID, Fair Trade Coffee, Rainforest Alliance
S = strengths, W = weaknesses, O = opportunities, T = threats
Valuable long-term relationships with foreign suppliers
Product Differentiation by using state of the art on-site micro-roasting techniques to roast coffee beans right in front of customers •
Strong sustainability position: They reduce waste by only roasting the coffee they need for that day. •
Teaching the patrons about the roasting process gives educational insight to the industry and may spark franchise interest in some entrepreneurs. •
Purchasing power allows for greater profits
Appeal to the demographics of students and business people by offering free WIFI. •
Strong Community involvement: art contest at local elementary schools and hanging artwork creations of local artists. •
Newer locations have outdoor patios and some have drive-thru windows offering convenience •
Coffee house support team offers assistance for franchisees •...
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