PART I: BUSINESS BACKGROUND:
1.What is the company’s mission statement? (Acquired via email from Dunn Bros employee) “Connecting people through an authentic coffee experience."
2.Who are their primary stakeholders?
Customers/Buyers: With 88 locations in 9 states, transients and residents of North Dakota, South Dakota, Minnesota, Wisconsin, Kansas, Missouri, Nebraska, Tennessee, Texas. A location in Iowa will be opening in the near future. Suppliers: Evolfoods, Jose Rossetto and sons, Fazenda Ambiental Fortaleza’s Competitors: Caribou Coffee, Starbucks, Barnie’s and other local coffee shops as well as Dunkin Donuts and other bakery chains. Government and Regulatory Agencies: U.S. Department of Agriculture, Food & Drug Administration, Local, State and Federal Government Taxing Agencies The Financial Community: Local Artists, Schools, Franchisees, Employees, Schools, Hired Local Bands Owners: Chris Eiler – CEO and Franchisees
Trade Associations: USAID, Fair Trade Coffee, Rainforest Alliance
S = strengths, W = weaknesses, O = opportunities, T = threats
•Valuable long-term relationships with foreign suppliers
•Product Differentiation by using state of the art on-site micro-roasting techniques to roast coffee beans right in front of customers •Strong sustainability position: They reduce waste by only roasting the coffee they need for that day. •Teaching the patrons about the roasting process gives educational insight to the industry and may spark franchise interest in some entrepreneurs. •Purchasing power allows for greater profits
•Appeal to the demographics of students and business people by offering free WIFI. •Strong Community involvement: art contest at local elementary schools and hanging artwork creations of local artists. •Newer locations have outdoor patios and some have drive-thru windows offering convenience •Coffee house support team offers assistance for franchisees •...