Strategic Management
Content
Abstract..
Introduction…………………………….
Structuring an Environmental Analysis * Industry Analysis…………………. * External Stakeholders and the Broad Environment….. * Factors that Influence Demand and Cost Structures * Strategies Issues Facing the Industry
Structuring an Organizational Analysis * Evaluation of the Internal Environment * Identification of Resources and Capabilities * Evaluation of Strategies * Identification of Sources of Competitive Advantage
Developing a Strategic Plan * Strategic Direction and Major Strategies * Evaluation of Opportunities and Recommendations * Implementation and Control
Conclusion
References List
Appendix
Abstract
This proposal is about Starbucks. Starbucks is at maturity stage in product life cycle. The revenue is keep increasing since 2009, and the revenue of 2011 is $11.7 billion. The number of Starbucks stores has 17244 all over the world. The fixed cost percentage was above 89 % every year. The major Competitors are Green Mountain Coffee Roasters, Coffee Bean and Tea Leaf, Costa Coffee, Peet’s Coffee and Tea, and Caribou Coffee. There are close substitute of coffee, which are Teechino, Cafix, Genmaicha, Pero, and Roastaroma. The goals are to serve 25% of drinks that use the reusable cups, and front-of store recycling. Through this proposal, I had mentioned about identification of resources and capabilities which includes, inbound and outbound logistics, operations, marketing and sales, procurement, human resource management, technology development, and administration. There are many successful strategies for Starbucks to implement, like they offer Frappuccino with others products, become the ‘third place’ for everyone, and customer satisfaction. The most important resources for Starbucks are employees, coffee beans, and fund. I recommendation Starbucks provide delivery service, the Starbucks location should at the place where is obviously to show the signboard, and
Abstract..
Introduction…………………………….
Structuring an Environmental Analysis * Industry Analysis…………………. * External Stakeholders and the Broad Environment….. * Factors that Influence Demand and Cost Structures * Strategies Issues Facing the Industry
Structuring an Organizational Analysis * Evaluation of the Internal Environment * Identification of Resources and Capabilities * Evaluation of Strategies * Identification of Sources of Competitive Advantage
Developing a Strategic Plan * Strategic Direction and Major Strategies * Evaluation of Opportunities and Recommendations * Implementation and Control
Conclusion
References List
Appendix
Abstract
This proposal is about Starbucks. Starbucks is at maturity stage in product life cycle. The revenue is keep increasing since 2009, and the revenue of 2011 is $11.7 billion. The number of Starbucks stores has 17244 all over the world. The fixed cost percentage was above 89 % every year. The major Competitors are Green Mountain Coffee Roasters, Coffee Bean and Tea Leaf, Costa Coffee, Peet’s Coffee and Tea, and Caribou Coffee. There are close substitute of coffee, which are Teechino, Cafix, Genmaicha, Pero, and Roastaroma. The goals are to serve 25% of drinks that use the reusable cups, and front-of store recycling. Through this proposal, I had mentioned about identification of resources and capabilities which includes, inbound and outbound logistics, operations, marketing and sales, procurement, human resource management, technology development, and administration. There are many successful strategies for Starbucks to implement, like they offer Frappuccino with others products, become the ‘third place’ for everyone, and customer satisfaction. The most important resources for Starbucks are employees, coffee beans, and fund. I recommendation Starbucks provide delivery service, the Starbucks location should at the place where is obviously to show the signboard, and
References: Identification of Resources and Capabilities In 2008 there is a recession, Thus Starbucks have to closed outlets, and reorganize (The New York Times, 2012) Outbound logistics – The activities of storing and distributing the brewed coffee to the customers, after ordered by the customers (Anton, 2011). Marketing and Sales – This activity is let customers know the brand and purchase