Business Plan for a Multimedia Studio

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BUSINESS PLAN
FOR

KING STUDIOS

28, Pound Road
Magodo
01-XXX6634

1.0 Executive Summary1

2.0 Company Summary2

3.0 Services4

4.0 Market Analysis Summary4

5.0 Strategy and Implementation Summary8

6.0 Management Summary12

7.0 Financial Plan13

1.0 Executive Summary
King Studios, located in Magodo, Lagos will serve small and medium-sized businesses and non-profits for all of their studio photography needs by creating beautiful shots that serve the client's needs, offering excellent service and flexibility with a personal touch, and offering value-added services related to photography. Founded and directed by veteran freelance commercial photographer Matte Flash, King Studios intends to raise 5,300,000 by adding limited partners to the business in order to open a studio space, hire staff, and undergo a new marketing campaign.  

Sales and profits from the business are projected to rise steadily, from 35,600,000 revenues and 5,000,000 profits in the first year to 75,000,000 revenues and 9,900,000 profits in year 5. Gross margins and net profit margins will be relatively steady at 75% and 13% respectively.   

The keys to success for the business include:
* Establishing King Studios as flexible to the needs of small and medium-sized businesses * Offering a range of additional services, such as printing, photo editing, framing, and production of photos in a variety of digital formats * Making businesses feel at home in our studio and a part of the creative process

1.1 Objectives
King Studios seeks to enter the top three commercial photography providers in Lagos within five years. We seek the following objectives within that five year period: * To be in the top three commercial photography studios in terms of market share * To exceed 9,000,000 thousand in annual revenue

* To support five full-time staff
1.2 Mission
King Studios seeks to serve small and medium-sized businesses and non-profits for all of their studio photography needs by creating beautiful shots that serve the client's needs, offering excellent service and flexibility with a personal touch, and offering value-added services related to photography. King Studios intends to offer personalized service to make it easy for small businesses to outsource their photography needs. 1.3 Keys to Success

* Establishing Kings Studios as flexible to the needs of small and medium-sized businesses * Offering a range of additional services, such as printing, photo editing, framing, and production of photos in a variety of digital formats * Making businesses feel at home in our studio and part of the creative process 2.0 Company Summary

Kings Studios will be based in a conveniently-located studio space within half an hour of the Toll Gate. The company was founded by Matte Flash in 2010. For more than ten years, Flash has operated as a freelance photographer specializing in commercial shoots, establishing a reputation among small businesses as a professional and talented photographer. Over this time, Flash's business has steadily grown, including a variety of returning clients who rely on Flash for their product photography for pamphlets, brochures, websites, and other marketing collateral. Flash has operated without a devoted studio during this time, traveling to client sites and setting up a studio space wherever possible. 2.1 Company Ownership

King Studios was established as a sole proprietorship in 2010 and is currently being re-established as a limited liability partnership to facilitate the participation of investing partners. Currently, all shares of Kings Studios are owned by Matte Flash. 2.2 Start-up Summary Start-up expenses include the legal fees associated with re-incorporating the business, permits associated with a studio space, and the build-out of the studio space. Marketing includes a promotional campaign to alert customers and potential customers to the services and...
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