TMA01 B322 
TMA01: COMMUNICATING YOUR IDEA
Question 1
The proposed service is the development and production of up-to-date high-end quality motion picture films, music, wedding, corporate, advertising and web content videos for clients at affordable prices. Several companies provide these services out there but the cost for great quality high end videos are high due to high cost of filming equipments. Recently an Australian filming equipments company began producing high end filming equipments at half the cost compared to major competitors manufacturing these kind of equipments thereby providing us with a gap to explore. Seeing as these equipments aren't very popular we would be able to purchase these equipments at low cost giving us the opportunity to produce high quality services at half the price to our customers compared to our market competitors.
The target market will be individuals and companies requiring the services of a cinematographer or photographer. Example of individuals who would require our services would be singers or performers wanting to showcase their talent in a music video, independent film makers wanting to make an indie film. Also, example of companies requiring our services would be those needing a video for advertisement purposes, demonstration or whatever ever campaign that would need a visual representation. We have a large number of competitors around us and an even greater amount of competitors in order cities but with easy reach to our customer target base. We intend to target customers requiring animated works for product advertisement or other purposes and this would be handled by our animation specialist.
The Main Benefit our services will provide for our customers would be that of affordability and flexibility. While we would be providing customizable packages tailored around the ideas of our customers we wont be charging premium amounts thus giving them a service that before now they would have paid a fortune to get.
Personal and
Question 1
The proposed service is the development and production of up-to-date high-end quality motion picture films, music, wedding, corporate, advertising and web content videos for clients at affordable prices. Several companies provide these services out there but the cost for great quality high end videos are high due to high cost of filming equipments. Recently an Australian filming equipments company began producing high end filming equipments at half the cost compared to major competitors manufacturing these kind of equipments thereby providing us with a gap to explore. Seeing as these equipments aren't very popular we would be able to purchase these equipments at low cost giving us the opportunity to produce high quality services at half the price to our customers compared to our market competitors.
The target market will be individuals and companies requiring the services of a cinematographer or photographer. Example of individuals who would require our services would be singers or performers wanting to showcase their talent in a music video, independent film makers wanting to make an indie film. Also, example of companies requiring our services would be those needing a video for advertisement purposes, demonstration or whatever ever campaign that would need a visual representation. We have a large number of competitors around us and an even greater amount of competitors in order cities but with easy reach to our customer target base. We intend to target customers requiring animated works for product advertisement or other purposes and this would be handled by our animation specialist.
The Main Benefit our services will provide for our customers would be that of affordability and flexibility. While we would be providing customizable packages tailored around the ideas of our customers we wont be charging premium amounts thus giving them a service that before now they would have paid a fortune to get.
Personal and