Business Plan for Jawed Habib's Hairxpreso

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Executive Summary4
Industry Scenario6
Key Assumptions7
Brand Vision8
Brand Mission8
Brand Values8
Introduction of Mentor-Partner9
Introduction of Managing10
Five Force Analysis12
SWOT Analysis15
Marketing Mix - 7P’s16
Segmentation, Targeting and Positioning17
HairXpreso Shop Management Key18
Boards and Committees20
Franchisee Local Level Marketing and Sales Plan21
Franchise Agreement Highlights22
Training and Development24
Launch Program25
Banking Operations28
Taxation and Compliances28
Risk Assessment29
General Financials30
Frequently Asked Questions38

Executive Summary

‘Jawed Habib’s HairXpreso’ will appeal to As 'feel good' is becoming very important in today's high stress urban environment, beauty treatments at salons, gyms, massages, the spa experience and so on, have become a part of people's lifestyles. There’s a distinct premium placed on looking and feeling good and the desire to be attractive is on the rise. Jawed Habib’s HairXpreso intends to target the lower and middle sections of the society. The new brand plans to specifically target the unorganized segment of the hair salon industry pegged by observers to be around Rs.2000 crore.

Jawed Habib – a premium brand of the Hair & Beauty industry with 120 Salons operational under his leadership along with Mr Zafar Khan – a renowned Franchise consultant and specialist have entered into partnership to start Jawed Habib’s HairXpreso. A 10 X10 X 8 ft booth will be opened in shopping malls, airports and railways stations with high foot-falls across India. Jawed Habib’s HairXpreso has selected the ‘Franchise’ route for its expansion as it is the most convenient and time tested way of doing business. Franchising offers a win-win situation for both the franchisor and franchisee. While the franchisor’s business expands multi fold, the franchisee can gain by a great income and a flexible work style. Compared to a start up business, as a franchisee, your risk factor is very low. Once you run your business smoothly, ROI (Return of Investment) starts to flow in almost immediately. Over the past few years, a lot of Indian franchisees have been successful like NIIT, Aptech, Apollo Hospitals, Bharati, VLCC and Talwalkar. Small and medium entrepreneurs who do not wish to take open business risk will do well by joining an organised corporate entity, to avail of the benefits of a readymade brand, systems and support via Franchise system, many entrepreneurs to set-up a very low investment project for themselves / their spouse. The total investment for the project is Rs. 15.50 lacs out of which the franchisee’s component is only Rs. 5.60 lacs as we will assist the franchisee to get the balance of the CAPEX as a term loan by banks. Therefore, the actual exposure to capital taken by the franchisee is not over Rs.5.60 lacs, whereas the franchisee is projected to realise 60% Return on Investment, from which he will service his loan repayment. Jawed Habib is a strong brand present in many cities and with an almost 100% recall in tier 1, tier 2 and tier 3 towns. With the use of latest technology and a sound Human Resource Management, Jawed Habib’s HairXpreso has tremendous potential of improvising on the ever expanding grooming industry and the future is very promising.

Industry Scenario

Belying the recessionary blues, the Hair & Beauty business is also growing at a fast pace. Though highly fragmented, the market has the presence of organized and unorganized players. Quality services are limited to 5 star hotels, Boutiques and Salons. There is one marked lapse across the industry - the lack of uniformity in providing the same standard of service and maintaining the basic hygiene practices. There is a growing demand for branded quality services in this segment.

In the Global Market for luxury, India is one of the tiniest players with less than 2% of the total market...
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