Business Plan

BUSINESS PLAN-STARTING A BAKERY IN CARDIFF, WELSH Instructor Institution City/State Personal Details
Contact Name
Address
Telephone Number Home Mobile
E-mail Address Account Details
Resources Available: 15,000 Euros
Borrowing Requirement Needed: 9000 Euros
First Year Sales Figure: 73,500 Euros
First Year Sales Profits: 58,500 Euros

Prepared by: Date: TABLE OF CONTENTS
1. Introduction…………………………………………………………….4
1.1 Executive Summary…………………………………………………….5
1.2 History and Background……………………………………………….6
2. Market Research……………………………………………………….7
2.2 Field Research………………………………………………………….7
2.3 Competitors…………………………………………………………….8
3. Product or Service………………………………………………………..8
4. Legal Obligations………………………………………………………9
5. Business Aims and Objectives…………………………………………9
5.1 Aims……………………………………………………………………9
5.2 Objectives………………………………………………………………10
5.3 Goals and Core Values…………………………………………………12
6. Marketing Strategies……………………………………………………13
7. Sales Activity Plan………………………………………………………15
8. Pricing and Production Cost………………………………………………15
9. SWOT/PEST Analysis……………………………………………………16
10. Contingency Plans………………………………………………………17
11. Staffing Requirements………………………………………………………17
12. Resource Requirements………………………………………………………18
13. Sources of Funding and Investment…………………………………………18
14. Personal Survival Statement…………………………………………………19
15. Conclusion/Summary…………………………………………………………21
16. Cash Flow Forecast and other Financial Statements………………………. . .21
17. Appendices…………………………………………………………………….22
18. References………………………………………………………………………24 *****

Starting a Bakery in Cardiff, Welsh
1. Introduction
Starting a business involves planning, making key financial decisions, and completing a series of legal activities. It is an exciting proposition but it’s also an incredibly challenging undertaking. A business plan however is an essential road map for business success amidst various challenges. This paper

References: "Bakery Product Manufacturing." (2011)Hoovers. Retrieved on 31 March 2014 from http://www.hoovers.com/industry/bakery-product-manufacturing/1365-1.html Blumenthal, D Chaffee, E. (1985) “Three Models of Strategy” Academy of Management Review.10 (1)46-89 Dress, G., Lumpkin, G., & Taylor, M Gaines, M. (2013) Guide to the Bakery Business. Retrieved on 31 March 2014 from http://smallbusiness.chron.com/guide-bakery-business-2400.html Gardner, A Gorman, B. (2009). "Cake Boss Renewed by TLC" Retrieved 31 March 2014 from http://tvbythenumbers.com/2009/07/29/cake-boss-renewed-by-tlc/23822 Go Mapper, Retrieved on 31 March 2014 from http://www.gomapper.com/travel/list-of-cities-near/cardiff.html "How to Start a Bakery." (2011)Business Ideas, Starting and Running a Business. Retrieved on 31 March 2014 from http://www.atouchofbusiness.com/tips/ideas/BakeryBusiness-0015.html Johnson, K Johnson, K. (2012) Food Service Warehouse: Starting a Home Bakery Business.” Retrieved on 31 March 2014 from http://smallbusiness.chron.com/open-bakery-family-business-11719.html Lily, A Lewis, D. (1989) Bakery Industry. Retrieved on 31 March from http://www.ehow.co.uk/about_5234246_bakery-industry-analysis.html Matuson, R Reynolds, M. (2008) "Bakeries appeal to discerning customers." Retrieved on 31 March 2014 from http://modern-baking.com/foodservice_baking/bakeries_appeal_discerning_1108/ Rush, M Sharon, F., &Douglas, R. (2004) How to Open a Financially Successful Bakery. Retrieved on 31 March 2014 from http://www.ehow.com/list_6403648_bakery-business-requirements.html#ixzz2xZbCacLW Smith, A Uhl, J. (2008) Bakery Business Requirements. Retrieved on 31 March from http://www.ehow.co.uk/list_6403648_bakery-business-requirements.html United Kingdom Newspapers.w3newspapers