Business Plan
BOKUCHOI RAMEN 5 year Business Plan
Chung Moon
(813) 454-4240
TABLE OF CONTENTS
PLAN SUMMARY 3
COMPANY AND INDUSTRY 3 COMPANY 3 Mission Statement 4 Vision Statement 4 INDUSTRY 4 Competition 5 Trends 6
THE PRODUCT 6 Research and Development 7 Future Developments 7
MARKET ANALYSIS 7 Target Market 8 Demographics 9
MARKETING STRATEGY 9 Pricing 10
OPERATIONS 10 Floor Plan 10 Production Process 11 Labor 12
MANAGEMENT AND ORGANIZATION 12
LONG TERM PLANS 13
CRITICAL RISKS 14
FINANCIAL 14
CONCLUSION 14
REFERENCES 15
PLAN SUMMARY
Bokuchoi Ramen belongs to the restaurant industry (NAICS: 722211. SIC: 5812). The restaurant concept is to bring original Japanese ramen noodles to the Tampa Bay area. It will be located at the University Mall in Tampa, FL.
Ramen is known by many in the US as the instant noodle that has become a staple in the life of many college students. The ramen that is made from scratch though, can be an incredible experience that everyone should taste at least once in their lives.
Although there is a risk in opening up a brand new concept, a 3.6% sales growth in the restaurant industry and the demand of consumers show a promising future for Bokuchoi.
In order to provide a good product, the ramen will be prepared all from scratch on location. This is done in order to keep up the standards. This is very crucial since the location has a high density of competitors, and the customers in the area tend to be price conscious as well – the pricing is set slightly higher than the immediate competition.
Bokuchoi presents itself with a huge potential to be a success. Over time there is the possibility to expand into different cities such as Minneapolis, MN.
COMPANY AND INDUSTRY
COMPANY
Bokuchoi Ramen is a small ramen noodle restaurant in the tradition of the Japanese staple dish. It is non-seating establishment located at the
Chung Moon
(813) 454-4240
TABLE OF CONTENTS
PLAN SUMMARY 3
COMPANY AND INDUSTRY 3 COMPANY 3 Mission Statement 4 Vision Statement 4 INDUSTRY 4 Competition 5 Trends 6
THE PRODUCT 6 Research and Development 7 Future Developments 7
MARKET ANALYSIS 7 Target Market 8 Demographics 9
MARKETING STRATEGY 9 Pricing 10
OPERATIONS 10 Floor Plan 10 Production Process 11 Labor 12
MANAGEMENT AND ORGANIZATION 12
LONG TERM PLANS 13
CRITICAL RISKS 14
FINANCIAL 14
CONCLUSION 14
REFERENCES 15
PLAN SUMMARY
Bokuchoi Ramen belongs to the restaurant industry (NAICS: 722211. SIC: 5812). The restaurant concept is to bring original Japanese ramen noodles to the Tampa Bay area. It will be located at the University Mall in Tampa, FL.
Ramen is known by many in the US as the instant noodle that has become a staple in the life of many college students. The ramen that is made from scratch though, can be an incredible experience that everyone should taste at least once in their lives.
Although there is a risk in opening up a brand new concept, a 3.6% sales growth in the restaurant industry and the demand of consumers show a promising future for Bokuchoi.
In order to provide a good product, the ramen will be prepared all from scratch on location. This is done in order to keep up the standards. This is very crucial since the location has a high density of competitors, and the customers in the area tend to be price conscious as well – the pricing is set slightly higher than the immediate competition.
Bokuchoi presents itself with a huge potential to be a success. Over time there is the possibility to expand into different cities such as Minneapolis, MN.
COMPANY AND INDUSTRY
COMPANY
Bokuchoi Ramen is a small ramen noodle restaurant in the tradition of the Japanese staple dish. It is non-seating establishment located at the
References: National Restaurant Association, “Forecast 2011” http://www.restaurant.org/research/forecast/ Restaurant Hospitality, “2011’s Hottest Food Trends” http://restaurant-hospitality.com/news/hottest-food-trends-1019/ U.S. Census Bureau, “Hillsborough County, FL. Quickfacts” (2011) http://quickfacts.census.gov/qfd/states/12/12057.html