marketing 4p assigment
TABLE OF CONTENT
No
Title
Pages
1.0
BACKGROUND OF THE ORGANIZATION
2
2.0
THE PRODUCT OF SUSHI ZANMAI
3-5
3.0
THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI
6-7
4.0
PLACE OF SUSHI ZANMAI
8-9
5.0
PROMOTION OF SUSHI ZANMAI
10-12
6.0
IMPROVEMENTS IN 4P’STRATEGIES OF SUSHI ZANMAI
13
7.0
CONCLUSION
14
8.0
REFERENCES
INTRODUCTION
1.0 BACKGROUND OF THE ORGANIZATIONS:
Backed by more than 20 years of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is classified as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. Genuine ingredients coupled with original recipes and original taste, they provide more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese. They now have 10 outlets in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles, rice set, desserts, and beverages. That sushi of colour plate starts from RM1.80.
2.0 THE PRODUCT OF SUSHI ZANMAI
Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business. They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers.
They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, like:
Salmon roe Japanese omelette Potato Mayonnaise
Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely
No
Title
Pages
1.0
BACKGROUND OF THE ORGANIZATION
2
2.0
THE PRODUCT OF SUSHI ZANMAI
3-5
3.0
THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI
6-7
4.0
PLACE OF SUSHI ZANMAI
8-9
5.0
PROMOTION OF SUSHI ZANMAI
10-12
6.0
IMPROVEMENTS IN 4P’STRATEGIES OF SUSHI ZANMAI
13
7.0
CONCLUSION
14
8.0
REFERENCES
INTRODUCTION
1.0 BACKGROUND OF THE ORGANIZATIONS:
Backed by more than 20 years of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is classified as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. Genuine ingredients coupled with original recipes and original taste, they provide more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese. They now have 10 outlets in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the most nearby location and know what is new on that month. The main selling product is sushi other that they also have sell noodles, rice set, desserts, and beverages. That sushi of colour plate starts from RM1.80.
2.0 THE PRODUCT OF SUSHI ZANMAI
Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business. They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers.
They have serves appetiser which the Japanese meal begins with a visual feast of chilled and warm appetisers, like:
Salmon roe Japanese omelette Potato Mayonnaise
Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely
References: