Business Plan

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Business Plan

Surya International School
A Nonprofit English-medium High School

Managed by
Surya Bhan Trust, India

Supported By
Sun Academic Foundation, USA

1

Table of Contents
I.

Executive Summary ................................................................................................................................................... 4

II.

Company Overview................................................................................................................................................... 5 2.1 Vision ......................................................................................................................................................................... 5 2.2. Mission Statement................................................................................................................................................... 5 2.3 The Business Opportunity and Need ................................................................................................................... 5 2.3.1 School Description .......................................................................................................................................... 5 2.3.2 School Construction ........................................................................................................................................ 6 2.3.2.1 Current Status of the School Construction............................................................................................... 8 2.4 Capital Requirements ............................................................................................................................................ 10

III. School Services ........................................................................................................................................................... 11 3.1 Overview ................................................................................................................................................................. 11 3.2 Student Learning .................................................................................................................................................... 11 3.3 Student Services ..................................................................................................................................................... 11 3.4 School Operation ................................................................................................................................................... 12 3.5 School Finance and Accounting .......................................................................................................................... 12 3.6 Student Auxiliary Services .................................................................................................................................... 12 IV. The Market .................................................................................................................................................................. 13 4.1 School Market Analysis ......................................................................................................................................... 14 4.2 Uttar Pradesh Demographic Information ......................................................................................................... 15 4.3 Jaunpur City Demographic Information............................................................................................................ 15 4.4 Profile of Direct Competitors .............................................................................................................................. 15 4.5 Competitive Analysis and Strategy ...................................................................................................................... 17 V. Marketing Plan...
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