Business Model Canvas
Assignment Breakdown. (BMC) – represent what the company does (according to the company situation)
CEO – IT ia not a analysis – just an observation.
Not recommendation or putting any action.
Understand the different parts of the Business.
Two groups (Customers) – Don’t overdo customers segregation.
Don’t go down to the bottom level.
Put in the canvas with items as specific as possible; the model is useless with general items.
Eg. Travelers – not useful.
E.g Cost – Marketing cost, revenue cost.
Key word is ‘Key’ wrt value proposition.
What is your value proposition – put in the other segment.
Based on assessment, you ll do in real –life (judgment is required)
Customers – Value proposition is very essential. (Make this right and test test..)
Long term- Americaexpress ( not just using the credit card – is ad hoc)
Avoid a laundry list- put in only the things that matter in delivering your value proposition.
It’s not if you write more it ‘s more valued.
Put things only that matters. (Put in the big thing, throw out the small things)
Partners should be those with specific relationships, not every supplier you do business with.
Partners – who help you deliver your products.
Visa and masters are not partners just a marketing program.
Customer relationship is how you engage your custmoers: website doesn’t apply; but loyalty programs so
Channels is the point
How you engagement the customer – relation
Eg, popular char kew thoew has no customer engagement.
Website is not a customer engagement, things that make
The idea is not like a physics or chemistry, if you understand the business more then you will.
SWOT.
-Strength and weakness is internal.
I. Dominant in Singapore – That is a strength.
II. Nature of the business like Budget airway- it’s not a strength.
Weakness
I. Poor safety records.
II. The more things you do- the better you are. (narrow and deep is better than shallow and wide)
O-T are external.
Niche vs Diversification.
CEO – IT ia not a analysis – just an observation.
Not recommendation or putting any action.
Understand the different parts of the Business.
Two groups (Customers) – Don’t overdo customers segregation.
Don’t go down to the bottom level.
Put in the canvas with items as specific as possible; the model is useless with general items.
Eg. Travelers – not useful.
E.g Cost – Marketing cost, revenue cost.
Key word is ‘Key’ wrt value proposition.
What is your value proposition – put in the other segment.
Based on assessment, you ll do in real –life (judgment is required)
Customers – Value proposition is very essential. (Make this right and test test..)
Long term- Americaexpress ( not just using the credit card – is ad hoc)
Avoid a laundry list- put in only the things that matter in delivering your value proposition.
It’s not if you write more it ‘s more valued.
Put things only that matters. (Put in the big thing, throw out the small things)
Partners should be those with specific relationships, not every supplier you do business with.
Partners – who help you deliver your products.
Visa and masters are not partners just a marketing program.
Customer relationship is how you engage your custmoers: website doesn’t apply; but loyalty programs so
Channels is the point
How you engagement the customer – relation
Eg, popular char kew thoew has no customer engagement.
Website is not a customer engagement, things that make
The idea is not like a physics or chemistry, if you understand the business more then you will.
SWOT.
-Strength and weakness is internal.
I. Dominant in Singapore – That is a strength.
II. Nature of the business like Budget airway- it’s not a strength.
Weakness
I. Poor safety records.
II. The more things you do- the better you are. (narrow and deep is better than shallow and wide)
O-T are external.
Niche vs Diversification.