Conceptualizing a Business

Topics: Strategic planning, Exercise, Physical exercise Pages: 4 (1025 words) Published: February 12, 2012
Conceptualizing a Business

Analysis and Mission Statement

The New Millennium Gym is a fitness facility offering state-of-the-art workout equipment, instructional training, proper nutrition, and nutritional supplements for its clients. It offers guidance for all ages; from the high school teenager seeking to improve their athletic abilities to senior citizens looking to become more active and fit in their retirement years, and all individuals at different levels of fitness. The fitness service is provided by state certified instructors and nutritionists.

The mission statement of the New Millennium Gym is simple, “To provide the best experience to our clientele on fitness instructions, nutrition, and supplements to assist him or her in reaching their fitness goals.”

The uniqueness of the New Millennium Gym is the philosophy to educate the customer on how to reach their fitness goals. This includes the proper nutritional instruction of which foods to eat, the proper exercise regimen, using the proper technique and form when exercising, and which supplements to take to maximize their workouts. Our highly trained staff is available to answer questions and provide safe instructions on using the exercise equipment. Without motivation, most people trying to return to an exercise program will find themselves discouraged by the lack of quick results, the soreness of beginning a new exercise program, and the lack of knowledge of which exercise to perform, along with the correct manner of performing the exercise safely. A daycare center is available while our customers are busy working out or receiving his or her training session. Several pricing packages are available to meet the needs of our customers.

Analysis and Vision Statement

This organization plans to offer two convenient locations for our customers to workout in meeting their busy schedules. Within five years, the organization will open more locations around the city with the possibility of...
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