VMOSA
VMOSA
Vision
In 20091, the Coca-Cola Company and its bottling partners have developed a 2020 vision of doubling2 its total revenues to $ 200bn by 2020. As a framework for this 2020 vision, the vision of the Coca-Cola Company focuses on
People: be a great place to work where people are inspired to be the best they can be;
Portfolio: bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs;
Partners: nurture a winning network of customers and suppliers, together we create mutual, enduring value;
Planet: be a responsible citizen that makes a difference by helping build and support sustainable communities;
Profit: maximise long-term return to shareowners while being mindful of our overall responsibilities;
Productivity: be a highly effective, lean and fast-moving organization.
Mission
The mission3 consists of
Refreshing the world;
Inspiring moments of happiness and optimism;
Creating value and making a difference.
Objectives
The Coca-Cola Company aims to
Increase their sales and also their operating cash flows in order to deliver a high investment return to their shareowners4.
Be a responsible and ethical business in the world and to accelerate sustainable growth5.
Strategies
The corporate social responsibility is at the heart of global strategy of the Coca-Cola Company. Thanks to the golden triangle6, the company strives to make a great collective impact by making business, government and civil society work together.
Moreover, the company uses a sustainable strategy named “live positively”7 related to environmental, workplace, communities and marketplace initiatives. This strategy focuses on the “three-part approach” 8: ME, WE and WORLD.
Segmenting strategy
Targeting strategy
Positioning strategy
Innovation strategy consists of packaging, partnerships, products & equipment, consumer provocations and cultural leadership9.
Action plan
Through the “Me” approach, the Coca-Cola Company enhances
Vision
In 20091, the Coca-Cola Company and its bottling partners have developed a 2020 vision of doubling2 its total revenues to $ 200bn by 2020. As a framework for this 2020 vision, the vision of the Coca-Cola Company focuses on
People: be a great place to work where people are inspired to be the best they can be;
Portfolio: bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs;
Partners: nurture a winning network of customers and suppliers, together we create mutual, enduring value;
Planet: be a responsible citizen that makes a difference by helping build and support sustainable communities;
Profit: maximise long-term return to shareowners while being mindful of our overall responsibilities;
Productivity: be a highly effective, lean and fast-moving organization.
Mission
The mission3 consists of
Refreshing the world;
Inspiring moments of happiness and optimism;
Creating value and making a difference.
Objectives
The Coca-Cola Company aims to
Increase their sales and also their operating cash flows in order to deliver a high investment return to their shareowners4.
Be a responsible and ethical business in the world and to accelerate sustainable growth5.
Strategies
The corporate social responsibility is at the heart of global strategy of the Coca-Cola Company. Thanks to the golden triangle6, the company strives to make a great collective impact by making business, government and civil society work together.
Moreover, the company uses a sustainable strategy named “live positively”7 related to environmental, workplace, communities and marketplace initiatives. This strategy focuses on the “three-part approach” 8: ME, WE and WORLD.
Segmenting strategy
Targeting strategy
Positioning strategy
Innovation strategy consists of packaging, partnerships, products & equipment, consumer provocations and cultural leadership9.
Action plan
Through the “Me” approach, the Coca-Cola Company enhances