Coca-Cola Case Study the Global Strategy
Coca-Cola Case Study
The Global Strategy Coca-Cola Case Study
The Global Strategy Group B
Group B
Executive Summary
Coca-Cola is currently at the leadership position in the beverage industry and it has been successful through its strong brand image, exceptional outsourcing strategies and efficient supply chain management. However, there are still some issues that Coca-Cola needs to solve.
This report is segmented into three main parts. The first part discusses market position, market share and product through research. The second part focuses on the current issues, core competence and future plans of Coca-Cola. Recommendations are provided in the third part in order to resolve the issues brought up earlier and to provide guidance towards its future global strategies.
The report aims to provide recommendations to solve a number of issues that Coca-Cola has been facing in terms of water issues, health issues and environmental issues. Firstly, globalisation and localisation should be balanced. Secondly, the market leader position can be maintained by employing defensive strategy. Thirdly, the brand perception can be changed by investing marketing budgets on healthy beverages such as juice and water. In addition, health issues can be improved by penetrating into a new market, such as producing healthy food with low calories. Fourthly, the water quality can be solved by developing new technology or seeking non-contaminated water supply. Last but not least, Coca-Cola can contribute to the sustainability through developing environmental friendly packages.
Content 1. Executive Summary 2 2. Content 3 3. Introduction 4 4. Market Position and Market Share 5 5. Product 8 5.1 Product Innovation 8 5.2 Product Strategy 9 6. Current Issues 10 7. Core Competence 12 8. Future Plans 14 9. Conclusion 16 10. Recommendations 17 10.1 Balance The Globalization and Localization 17 10.2 Maintain The Market Leader Position 17 10.3 Health Issue
The Global Strategy Coca-Cola Case Study
The Global Strategy Group B
Group B
Executive Summary
Coca-Cola is currently at the leadership position in the beverage industry and it has been successful through its strong brand image, exceptional outsourcing strategies and efficient supply chain management. However, there are still some issues that Coca-Cola needs to solve.
This report is segmented into three main parts. The first part discusses market position, market share and product through research. The second part focuses on the current issues, core competence and future plans of Coca-Cola. Recommendations are provided in the third part in order to resolve the issues brought up earlier and to provide guidance towards its future global strategies.
The report aims to provide recommendations to solve a number of issues that Coca-Cola has been facing in terms of water issues, health issues and environmental issues. Firstly, globalisation and localisation should be balanced. Secondly, the market leader position can be maintained by employing defensive strategy. Thirdly, the brand perception can be changed by investing marketing budgets on healthy beverages such as juice and water. In addition, health issues can be improved by penetrating into a new market, such as producing healthy food with low calories. Fourthly, the water quality can be solved by developing new technology or seeking non-contaminated water supply. Last but not least, Coca-Cola can contribute to the sustainability through developing environmental friendly packages.
Content 1. Executive Summary 2 2. Content 3 3. Introduction 4 4. Market Position and Market Share 5 5. Product 8 5.1 Product Innovation 8 5.2 Product Strategy 9 6. Current Issues 10 7. Core Competence 12 8. Future Plans 14 9. Conclusion 16 10. Recommendations 17 10.1 Balance The Globalization and Localization 17 10.2 Maintain The Market Leader Position 17 10.3 Health Issue