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Business English
Chapter I
Introduction

A. Background of the Study

The whole world is going global; everyone takes effort to be competitive anywhere in the world. This shift doesn’t only call for skill-oriented competence but also communicative wise. This phenomenon brought the great need for language performance and competence specifically in one of the world’s global language, English.

English is the most widely spoken language in the history of our planet, used in some way by at least one out of every seven human beings around the globe. Majority of international phone calls are made in English, more than 70% of International mails are written and addressed in English. Half of the world’s books and as much as 80% of all computer texts are written and stored in English (Lederer, 2001).

The rise of English speaking nation’s economic power paved the way for this phenomenon. Non-native English speaking nations, in order to compete with this paradigm shift of the global economy made its major adjustment. The philosophical underpinning of globalization has given birth to a growing international scholarly and business literature on the subject in English. The international organizations and institutions used English as the language to express, negotiate and administer compacts among groups (Wright, 2004). Thus the academic field sought ways to meet these demands. Different language subjects (and courses) were made to cater the increasing needs in language proficiency, especially in higher educations. Specialized English language programs such as English for Specific Purposes (ESP) with its various umbrella program such as English for Academic Purposes, English for Business Purposes etc.), Business English and Business Communication were tailored to meet the needs of the Economic (Business) sector for linguistically competent workforce.

In the Philippines where English is considered to be the second language, Business, Laws, Sciences, Education and other



References: Beebe, Steve A., et. al. (2004). Training and Development: Enhancing Communication and Leadership Skills. Pearson Education. Boston, Massachussettes. Cambridge University. Foreign Language. Oxford: Pergamon. Berwick, R. (1989). Needs assessment in language programming: from theory to practice. In R. Johnson (Ed.), Garcia, Alipio M Graves, K. (1996). Teachers as course developers. Cambridge: Cambridge University Press. Holliday, A. (2005). The struggle to teach English as an international language. Oxford: Oxford University Press. Hutchinson, T., & Waters, A. (1987). English for specific purposes. Cambridge: Long, M Long, M. (2005). Second language needs analysis. Cambridge: Cambridge University. Long, M., & Norris, J. (2000). Task-based teaching and assessment. . In Byram, M (Ed.),Routledge encyclopedia of language teaching and learning (pp. 597-603). London:Routledge Mackey, William Francis Munby, J. (1981). Communicative Syllabus Design. Cambridge: Cambridge University. Nunan, D. 1988. Syllabus design. Oxford:OUP Nunan, D Nunan, D. 1992. Research Methods in Language Learning. Cambridge :CUP Richterich, L., & Chancerel, J Richterich, R. (Ed.). (1983). Case studies in identifying language needs. Oxford: Pergamon/Council of Europe. Richterich, R., & Chancerel, J.-L. (1977). Identifying the needs of adults learning a foreign language. Strasbourg: Council of Europe/Oxford: Pergamon. Robinson, P. (2001). Task complexity, cognitive resources, and syllabus design: a triadic framework for examining task influences on SLA. In Robinson, P. (Ed.), Cognition and Second Language Instruction (pp. 287-318). Cambridge: Cambridge University. Seliger, H.W. & E. Shohamy. (1990). Second Language Research Method. Oxford University Press. Walton St., Oxford. Wright, Sue (2004). Language Policy and Language Planning: From Nationalism to Globalization. Palgrave McMillan. New York. Admin. (2009). Designing Business English Programmes 1. Retrieved: July 31, 2009. http://www.teachingenglish.org.uk/think/articles/designing-business-english-programmes-1.. Fiorito, Lorenzo.(2005). Teaching English for Specific Purposes(ESP). Retrieved: July 31, 2009. http://www.usingenglish.com/teachers/articles/teaching-english-for-specific-purposes-esp.html. Zehni, Nadia. (2008). Top Tips for Teaching Business English. Retrieved: July 31, 2009. http://EzineArticles.com/?expert=Nadia_Zehni. Gilabert, R. (2005). Evaluating the use of multiple sources and methods in needs Gilabert, R Jasso-Aguilar, R. (1999). Sources, methods and triangulation in needs analysis: A critical perspective in a case study of Waikiki hotel maids. English for Specific Purposes. Jasso-Aguilar, R. (2005). Sources, methods and triangulation in needs analysis: A critical perspective in a case study of Waikiki hotel maids. In Long, M. (Ed.), Second language needs analysis (pp.127-158). Cambridge: Cambridge University Nelson Robinson, P. (2001). Task complexity, cognitive resources, and syllabus design: a triadic framework for examining task influences on SLA. In Robinson, P. (Ed.), Cognition and Second Language Instruction (pp. 287-318). Cambridge: Cambridge University. Chew, K. (2005). An investigation of the English language skills used by new entrants in banks in Hong Kong. English for Specific Purposes, 24, 423-435. Grosse, C. (2004). English business communication needs of Mexican executives in a distance-learning class. Business Communication Quarterly, 67, 7-23. Long, M., & Crookes, G. (1992). Three approaches to task-based syllabus design. TESOL Quarterly

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