Business Description - Swatch Group

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The Swatch Group (known before as Scoit Suisse de Microlectronique i d'Horlogerie) is one of the largest producers of watches in the world. Recently the company was placed second just after Citizen Watch.

Swatch group, with its subsidiaries, is involved in the production of not only watches, but also its components and chronological watch movements. Besides its own sub-companies, the group is also a supplier for many other watchmakers. It is a key player in the manufacture and sale of electronic systems used in watchmaking and other industries. It is also a leader in the field of sports event timing. The Swatch is therefore defined as operating in three business segments, such as: watches, jewelry and electronic systems.

There are 19 individual brands under the Swatch Group, as well as the multi-brand Tourbillon retail company. Each of the brands has its own target group of customers, therefore its products vary from watches with low price range, to premium priced ones, i.e. Blancpain, as well as collectible Swatch and Flik Flak. Furthermore, the products are sold around the world by 15,000 detailers, and more than 500 shops, as well as 1,000 shop-in-shops, plus 140 kiosks.

The stores, kiosks, etc. are present in around 40 countries around the world, such as: Austria, Belgium, Finland, France, Germany, Greece, Italy, Luxemburg, the Netherlands, Norway, Poland, Portugal, Russia, Spain, Sweden, Switzerland, UK, Ireland, Brazil, Canada, etc.

As mentioned earlier, the Swatch Group operates in three business segments: watches, jewelry and electronic systems. The first two segments engage in the marketing of finished watches and jewelry. The manufacture of those items is left to the production segment.

On the other hand, the electronic systems segment is responsible for its own design, production and marketing of electronic components. One example of products and services from the electronic systems segment is Swiss Timing....
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