C O N T E N T S
Blocks/Units Details of Topics BLOCK I Unit 1 Unit 2 Unit 3 BLOCK II Unit 4 Unit 5 Unit 6 Unit 7 BASICS OF COMMUNICATION Significance of Business Communication Overcoming Barriers to Communication Strategic Relevance of Communication ORAL COMMUNICATION SKILLS Essentials of Oral Communication Skills Delivering a Persuasive Speech Successful Meeting Skills Listening Skills
4 22 34
49 65 74 85
BLOCK III WRITTEN COMMUNICATION SKILLS Unit 8 Unit 9 BLOCK IV Unit 10 Unit 11 Unit 12 Unit 13 BLOCK V Unit 14 Unit 15 Unit 16 Unit 17 Unit 18 Understanding Body Language Para-linguistics or Para Language NON-VERBAL COMMUNICATION Writing Skills Writing Style Writing Business Letters Electronic Communication BUSINESS APPLICATIONS Writing Business Reports Writing Applicant Profile or Resume Interviewing Skills Negotiation Skills Cross Cultural Communication Skills 215 226 237 252 272 146 166 175 196 101 130
BASICS OF BUSINESS COMMUNICATION
Communication skills have emerged as the most powerful set of skills to possess for accelerating one‟s career trajectory and speed of accomplishment in every walk of life. To prepare yourselves for a rewarding career in the broad field of management, it is even more essential to acquire, practise and exhibit high levels of communication skills in normal and crisis situations. Effective communication skills provide the ladder to the managers and leaders for rapid progression in their careers. This block focuses on the basic concepts of communication and how relevant they are to budding managers and leaders. It covers the followings:
Unit 1 Unit 2 Unit 3
Significance of Business Communication Overcoming Barriers to Communication Strategic Relevance of Communication
SIGNIFICANCE OF BUSINESS COMMUNICATION
STRUCTURE 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 Objectives Scope of Communication Types of Communication Communication 24 x 7 Significance of Communication Skills Communication Process Process at Communicators‟ End Process at Communicatees‟ End Communication Model Summary Keywords Self Assessment Questions Suggested Further Readings
After perusing this unit, students should be able to: Appreciate the vast scope of communication in modern world Distinguish between the process of communication and exercise of power Understand that one-way flow of information is a part of the overall process of communication Identify different types of communications Grasp the importance of communication skills in the life of an individual and enterprise Recount the dividends that accrue from acquiring effective communication skills Understand the sources that lead to multiple interpretations of oral and written communication
SCOPE OF COMMUNICATION
Communication as a subject of study has a very vast canvas. To different people, communication implies various areas of study, research and application: (1) It is a means of transportation from one place to another viz., moving men, machines, materials etc by surface transport like railways, roadways or by air or by sea. It is not uncommon to describe a region or a country backward in terms of means of communication because it is not serviced or well connected by railways, roadways, airways or seaways.
It also relates to means of sending / receiving messages, packets or parcels through post, telephone, telegram, radio, wireless or Internet. These means of communications have undergone rapid changes during the last few decades. Postal services have been revolutionized by courier services – same-day delivery, next-day delivery etc. Telephone services have become commonplace – one can talk to a person anywhere even one orbiting in a satellite without shouting. The mobile telephony and use of Internet has changed the way people talk and communicate with one another. They are changing the...