Business Commuincation

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BUSINESS COMMUNICATION 2
C O N T E N T S
Blocks/Units Details of Topics Pages
BLOCK I BASICS OF COMMUNICATION
Unit 1 Significance of Business Communication 4
Unit 2 Overcoming Barriers to Communication 22 Unit 3 Strategic Relevance of Communication 34
BLOCK II ORAL COMMUNICATION SKILLS
Unit 4 Essentials of Oral Communication Skills 49
Unit 5 Delivering a Persuasive Speech 65
Unit 6 Successful Meeting Skills 74
Unit 7 Listening Skills 85
BLOCK III WRITTEN COMMUNICATION SKILLS
Unit 8 Understanding Body Language 101
Unit 9 Para-linguistics or Para Language 130
BLOCK IV NON-VERBAL COMMUNICATION
Unit 10 Writing Skills 146
Unit 11 Writing Style 166
Unit 12 Writing Business Letters 175
Unit 13 Electronic Communication 196
BLOCK V BUSINESS APPLICATIONS
Unit 14 Writing Business Reports 215
Unit 15 Writing Applicant Profile or Resume 226
Unit 16 Interviewing Skills 237
Unit 17 Negotiation Skills 252
Unit 18 Cross Cultural Communication Skills 2723
BLOCK I
BASICS OF BUSINESS COMMUNICATION
Communication skills have emerged as the most powerful set of skills to possess for accelerating one‟s career trajectory and speed of accomplishment in every walk of life. To prepare yourselves for a rewarding career in the broad field of management, it is even more essential to acquire, practise and exhibit high levels of communication skills in normal and crisis situations. Effective communication skills provide the ladder to the managers and leaders for rapid progression in their careers. This block focuses on the basic concepts of communication and how relevant they are to budding managers and leaders. It covers the followings: Unit 1 Significance of Business Communication

Unit 2 Overcoming Barriers to Communication
Unit 3 Strategic Relevance of Communication4
UNIT 1 SIGNIFICANCE OF BUSINESS COMMUNICATION
STRUCTURE
1.0 Objectives
1.1 Scope of Communication
1.2 Types of Communication
1.3 Communication 24 x 7
1.4 Significance of Communication Skills
1.5 Communication Process
1.6 Process at Communicators‟ End
1.7 Process at Communicatees‟ End
1.8 Communication Model
1.9 Summary
1.10 Keywords
1.11 Self Assessment Questions
1.12 Suggested Further Readings
1.0 OBJECTIVE
After perusing this unit, students should be able to:
 Appreciate the vast scope of communication in modern world  Distinguish between the process of communication and exercise of power  Understand that one-way flow of information is a part of the overall process of communication  Identify different types of communications

 Grasp the importance of communication skills in the life of an individual and enterprise  Recount the dividends that accrue from acquiring effective communication skills  Understand the sources that lead to multiple interpretations of oral and written communication

1.1 SCOPE OF COMMUNICATION
Communication as a subject of study has a very vast canvas. To different people, communication implies various areas of study, research and application: (1) It is a means of transportation from one place to another viz., moving men, machines, materials etc by surface transport like railways, roadways or by air or by sea. It is not uncommon to describe a region or a country backward in terms of means of communication because it is not serviced or well connected by railways, roadways, airways or seaways. (2) It also relates to means of sending / receiving messages, packets or parcels through post, telephone, telegram, radio, wireless or Internet. These means of communications have undergone rapid changes during the last few decades. Postal services have been revolutionized by courier services – same-day delivery, next-day delivery etc. Telephone services have become commonplace – one can talk to a person anywhere even one orbiting in a satellite without shouting. The mobile telephony and use of Internet has changed the way people talk and communicate with one another....
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