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Business Case Study: Aliibaba Group

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Business Case Study: Aliibaba Group
Alibaba Group was established in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. From the outset, the company’s founders shared a belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies. Since launching its first website helping small Chinese exporters, manufacturers and entrepreneurs to sell internationally, Alibaba Group has grown into a global leader in online and mobile commerce. Today the company and its related companies operate leading wholesale and retail online marketplaces as well as businesses in cloud computing, digital media and entertainment, innovation initiatives and others.
Alibaba group has reached the peak of successful level in the year 2016. Started in the year of 2016, Alibaba Group organizes its inaugural Ali Chinese New Year Shopping Festival. Alibaba Group exceeds RMB3 trillion in FY2016 gross merchandise volume (GMV) on its China retail marketplaces and subsequently becomes the largest retail economy in the world on March. On the next month, Alibaba Group enters into an agreement to acquire a controlling stake in Lazada, a leading e-commerce platform in …show more content…
The major businesses and the businesses of their related companies and affiliates has included Taobao, Tmall, Juhuasuan, AliExpress, Alimama, Alibaba Cloud, Ant Financial and also Cai Niao. The Alibaba culture is about championing all the small business. They operate an ecosystem where all participants – consumers, merchants, third-party service providers and others – have an opportunity to prosper. Their success and rapid growth is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs and wants of their
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