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How External Environment Factors Affect Organizations: Macroenvironment

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How External Environment Factors Affect Organizations: Macroenvironment
Executive Summary The marketing tool “Macro-environment (PEST) normally is utilized by senior marketers in order to get better understanding and evaluate how the external environment factors affect the organizations. This essay provided an analysis and evaluations of Alibaba Company via political force, economical force, socialcultural force and the technical force. Results of the findings shows that the Chinese government’s new strategies and regulations about its local business companies that have provided more business opportunities for Alibaba’s online marketplace (Taobao.com); The growth of China’s economy and the increasing trend of the ‘middle class’ in China also have become the main target for Alibaba group, and the dramatic growth of the E-commerce and M-commerce industries environment that have pushed Alibaba to gain a wide range of consumers. The essay also finds Alibaba’s current strategies is not suitable for the western country, but only specifically suits the Chinese cultural market. However, since Alibaba had listed in IPO in New York, it should has different objectives and strategies to gain western consumers’ attention. The ‘bendgate’ issues on iPhone 6 Plus has been one of the biggest technical design problem for Apple company since it launched iPhone mobiles. This essay has analyzed the consumers’-post purchasing behaviors basically regarding to the selected news article, and also discussed the response from Apple Company when they facing consumers’ complaints about their faulty products. The essay finds that the good quality service is always a key thing for both purchasing and post-purchasing stages, and a good service can somehow, make up the consumers’ unpleasant purchasing experience, and still can keep them being loyal with the brand.
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