Business Analysis Project

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|Section No |Content |Page No | | |Table of Content |1-4 | | |List of Appendices |2 | | |List of Tables |3 | | |List of Figures |3-4 | | |Executive Summary |6-7 | |1 |INTRODUCTION |8 | |1.1 |Telecommunication Industry Overview |8 | |1.1.1 |Singapore Mobile Market Subscribers and Services |9 | |1.1.2 |Singapore Telecommunication Industry Players Mobile Market Share |10 | |1.1.3 |Singapore 3G Mobile Customer Growth |11 | |1.1.4 |Singapore Mobile ARPU and Industry Players’ Contribution |12-13 | |1.1.5 |Summary of Singapore Telecommunication Industry |14 | |1.2 |Company Overview |15 | |1.3 |Business Strategies and Results |15 | |1.3.1 |Strategy and Core Business |15 | |1.3.2 |Infrastructure and Diversification |16 | |1.3.3 |Sales and Financial Results |17 | |2.0 |DETAILED FINANCIAL ANALYSIS AND COMPARED WITH KEY COMPETITORS |18 | |2.1 |Competition in Telecommunication Industry |19 | |2.2 |Profitability Analysis |20 | |2.2.1 |Gross Profit Margin (GPM) & Net Profit Margin (NPM) |21 | |2.3 |Return Analysis |22 | |2.3.1 |Return on Assets (ROA) & Return on Equity (ROE) & Return on Capital Employed (ROCE) |22 | |2.3.2 |Market Share and Revenue |23 | |2.4 |Leverage Ratio Analysis 2.4, 2.5, 2.6 |24 | |2.4.1 |Interest Coverage Ratio |24 | |2.4.2 |Debt-to-Equity Ratio |25...
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