Business Analysis Project

|Section No |Content |Page No |
| |Table of Content |1-4 |
| |List of Appendices |2 |
| |List of Tables |3 |
| |List of Figures |3-4 |
| |Executive Summary |6-7 |
|1 |INTRODUCTION |8 |
|1.1 |Telecommunication Industry Overview |8 |
|1.1.1 |Singapore Mobile Market Subscribers and Services |9 |
|1.1.2 |Singapore Telecommunication Industry Players Mobile Market Share |10 |
|1.1.3 |Singapore 3G Mobile Customer Growth |11 |
|1.1.4 |Singapore Mobile ARPU and Industry Players’ Contribution |12-13 |
|1.1.5 |Summary of Singapore Telecommunication Industry |14 |
|1.2 |Company Overview |15

References: Ansoff, H., 2008. The New Corporate Strategy, Ch6. Available through: Wiley. [ Accessed 30 November 2011] Business Monitor International Infocomm Development Authority of Singapore; The Future with Next Gen NBN : [ on-line] Avaliable at : http://www.ida.gov.sg/Infrastructure/20060919190208.aspx Johnson,G., Scholes, K., and Whittington, W., 2008 Mobile One Limited Company Overview. 2011. [2011] Available at : www.datamonitor.com http://info.singtel.com/annualreport/2010-2011/ StarHub Limited. Annual Report. 2010. [on-line] Available at : www.starhub.com Singapore Telecommunications Limited Company Overview Bibilography Hill,C., 2009 Singapore exhibition and convention directory, 2010-11, Singapore raises its stake as a MICE destination, available at Tradingeconomics.com, 2010, GDP of Singapore, available at http://www.tradingeconomics.com/Economics/GDP-Growth.aspx?Symbol=SGY> Tradingeconomics.com, 2010, GDP of Singapore, available at http://www.tradingeconomics.com/Economics/GDP-Growth.aspx?Symbol=SGY> PESTLE ANALYSIS : APPENDIX 1