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  • Feb. 2, 2013
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Principles of Marketing
Introduction
In this reflective essay I would talk about my group presentation and the learning that gained during weeks 20, 21 and 22 in the principles of marketing module. However i would also talk about the aims, goals, processes and experiences that I have encountered in this module and my personal review of the experiences/learning.

* What I have learned

When I first started this subject I did not have any knowledge on the principles of marketing, previously I haven’t studied this subject before. However attending the lectures has given me a better understanding of marketing along with reading books which improved my knowledge and helped me to be able to complete the course smoothly without facing any problems. This subject gave me an overview of key marketing concepts and techniques as they apply in a variety of organisations and in both conventional and online environments. Also this subject helped me to develop my knowledge and understanding of the core role of marketing in determining the growth potential. Below I will talk about the different learning during week 20, 21 and 22:

The learning I have gained during week 20 was about The International Environment I learned about the theory underlying international trade, reasons for barriers to trade, methods of researching the overseas business environment, methods used by companies to adapt their products to the needs of overseas markets and alternative market entry strategies. This learning was very useful for me as I was able to know the reasons for businesses to go global and the points that they would need to consider on doing such as the business Marketing Mix Implications, Analysing Foreign Market Opportunities and looking at the Level of involvement in international marketing and the facilitation of world trade as all this key points will affect the business. Learning about the international environment was very interesting at the same time it helped to...