HND Unit 4 Marketing Principles Assignment
Introduction
For this coursework assignment I will demonstrate that I required a good knowledge and understanding of the concepts and process of marketing by carrying out the task given. This will be showed with examples of theory applicable to a company of my choosing.
For this task examples will be related to Apple Inc. organization.
Incorporated in January 1977 as Apple Computer, Inc. todays Apple Inc. designs, produces and markets media and mobile communication devices, personal computers, portable media players and sells a variety of related software. Apple’s products and services include the iPad tablet computer, iPhone handset, Mac computer and iPod music mp3 player, the iOS and OS X operating systems. The company also sells and delivers music, movies, books and applications using the iTunes Store and Mac App Store.
The company headquarters are located in Cupertino, California, USA. Worldwide there are 390 Apple retail stores with reported revenue in 2012 of $36.0 billion.
Marketing wise the company is been voted many times as the winner of CMO Survey Award for Marketing Excellence. Apple’s three points marketing philosophy namely Empathy, Focus and Impute have made it possible for the company to become one of the world’s most valuable brands.
Task 1
Task 1a.
According to the American Marketing Association (October 2007) marketing is defined as “ the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The CMA – Canadian Marketing Association defines marketing as “ a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships.”
The Chartered Institute of Marketing defines marketing as “ the management process responsible for identifying, anticipating and satisfying
For this coursework assignment I will demonstrate that I required a good knowledge and understanding of the concepts and process of marketing by carrying out the task given. This will be showed with examples of theory applicable to a company of my choosing.
For this task examples will be related to Apple Inc. organization.
Incorporated in January 1977 as Apple Computer, Inc. todays Apple Inc. designs, produces and markets media and mobile communication devices, personal computers, portable media players and sells a variety of related software. Apple’s products and services include the iPad tablet computer, iPhone handset, Mac computer and iPod music mp3 player, the iOS and OS X operating systems. The company also sells and delivers music, movies, books and applications using the iTunes Store and Mac App Store.
The company headquarters are located in Cupertino, California, USA. Worldwide there are 390 Apple retail stores with reported revenue in 2012 of $36.0 billion.
Marketing wise the company is been voted many times as the winner of CMO Survey Award for Marketing Excellence. Apple’s three points marketing philosophy namely Empathy, Focus and Impute have made it possible for the company to become one of the world’s most valuable brands.
Task 1
Task 1a.
According to the American Marketing Association (October 2007) marketing is defined as “ the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The CMA – Canadian Marketing Association defines marketing as “ a set of business practices designed to plan for and present an organization’s products or services in ways that build effective customer relationships.”
The Chartered Institute of Marketing defines marketing as “ the management process responsible for identifying, anticipating and satisfying
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