Limitations Of Marketing Research M1
M2
The limitation of marketing research used to contribute to the development of selected organisations marketing plans.
Subway
In this assignment, I will be looking at the limitation of marketing research. This will involves looking out how marketing research can help develop a marketing plan. Furthermore, I will be looking at the weaknesses of development in marketing plan.
One reason can be that Subways research including questionnaire might be asked badly towards customers which would and can be misunderstand by customers. This might cause customers to give a different answer than Subway will expect to get from their customers. Customers might give an answer that Subway might want but may be not as specific as Subway would like …show more content…
Sometime customers might have a problem that a mystery customer cannot find within Subway business or premises.
A different reason will be that the continuous change in the market. This would have an effect on Subway business, because they would not be able to sell any of their products sandwiches/service on a long term basis as customers likes and dislikes would change along with market. Subway have to think about what products sandwiches/ or service they want to sell as the trends will be changing constantly through the year in business.
Finally Subway doing market research can help the business in a marketing plan, because it will give them precise and exact information on what is needed to create something successful. An example of this might take place in when Subway is introducing a new sandwich. They might be doing this because the old sandwiches are in decline and they are not selling anymore. Before Subway release their new products on their menus, they may need to be sure that the new products/sandwich will sell, so they do research as surveys, questionnaires, focus groups etc. within the information they have gather from the research, they then can bring out a products/sandwich that they are sure many of their customers would buy …show more content…
These gives Subway reliable information from the data they may have gathered, as it will tell them where they are losing out in terms of their sale figure been badly.
M3
Definition of Marketing- Marketing is an action or a process to promote and sell products or services according to the customers’ requirements and expectations by identifying and predicting what customers would need, want and like to have.
In marketing, products, place, price and promotion is used to help sell their products or services to customers. Products, price, place and promotion are also known as the “4 Ps” in marketing. Businesses use this a lot when marketing as it helps them to understand what types of products and services customers like to have which makes it easier for them to sell to customers. Doing this would help businesses make profits as customers would buy the products or services a lot.
The limitation of marketing research used to contribute to the development of selected organisations marketing plans.
Subway
In this assignment, I will be looking at the limitation of marketing research. This will involves looking out how marketing research can help develop a marketing plan. Furthermore, I will be looking at the weaknesses of development in marketing plan.
One reason can be that Subways research including questionnaire might be asked badly towards customers which would and can be misunderstand by customers. This might cause customers to give a different answer than Subway will expect to get from their customers. Customers might give an answer that Subway might want but may be not as specific as Subway would like …show more content…
Sometime customers might have a problem that a mystery customer cannot find within Subway business or premises.
A different reason will be that the continuous change in the market. This would have an effect on Subway business, because they would not be able to sell any of their products sandwiches/service on a long term basis as customers likes and dislikes would change along with market. Subway have to think about what products sandwiches/ or service they want to sell as the trends will be changing constantly through the year in business.
Finally Subway doing market research can help the business in a marketing plan, because it will give them precise and exact information on what is needed to create something successful. An example of this might take place in when Subway is introducing a new sandwich. They might be doing this because the old sandwiches are in decline and they are not selling anymore. Before Subway release their new products on their menus, they may need to be sure that the new products/sandwich will sell, so they do research as surveys, questionnaires, focus groups etc. within the information they have gather from the research, they then can bring out a products/sandwich that they are sure many of their customers would buy …show more content…
These gives Subway reliable information from the data they may have gathered, as it will tell them where they are losing out in terms of their sale figure been badly.
M3
Definition of Marketing- Marketing is an action or a process to promote and sell products or services according to the customers’ requirements and expectations by identifying and predicting what customers would need, want and like to have.
In marketing, products, place, price and promotion is used to help sell their products or services to customers. Products, price, place and promotion are also known as the “4 Ps” in marketing. Businesses use this a lot when marketing as it helps them to understand what types of products and services customers like to have which makes it easier for them to sell to customers. Doing this would help businesses make profits as customers would buy the products or services a lot.