Asis

ASIS-Q1-Module Marketing Field Name | Description | Title of educational unit | Marketing | Academic Year | 2013-2014 | Year of Study | 1 | Period | Q1 | Start week of teaching activities | Week 1 | Study load | 2 ECTS (=56 hours study load) | Learning Outcomes / Competencies | At the end of this course students are able to ... * Explain what marketing is and how it provides value to everyone involved in the marketing process * List and describe the marketing process * Define and understand the steps in designing a customer-driven marketing strategy * Explain, list and describe the marketing mix tools (4P’s): product, price, promotion, place * Identify strengths and weaknesses of (the marketing process) of an organisation.Theme of this Quarter: Marketing as a profession | Target Group / Position within curriculum | Regular propedeutic module for IBMS and F&C students | Prerequisites | No link with earlier modules because this is Q1 | Level | 1 | Course contents | Marketing as a profession, creating value, market segmentation and positioning, marketing mix, strengths and weaknesses (SW of SWOT analysis) | Didactical Form | Different teaching activities that will take place during this course: * Lectures * Training sessions | Assessment | Written exam (individual result) of 40 MC questions | OSIRIS codeISBM-BO-MAR and ISFC-BO-MAR | 2.0 ECTS | Written exam: minimum grade 5.5 | Name of lecturer(s) / coaches | Hatice KizginWim de HaasWendy van Dijk | Literature and other learning sources | Kotler, Principles of Marketing, 6th European edition | Capacity | App. 350 students | Language of instruction | English | Details/peculiarities | none |

Set up & learning environment Teaching activities | Wk1 | Wk2 | Wk3 | Wk4 | Wk5 | Wk6 | Wk7 | Wk8 | Lecture | 1hr | | 1hr | 1hr | 1hr | | | | Training session | 2hrs | 2hrs | 2hrs | 2hrs | 2hrs | 2hrs | 2hrs | | Written exam | | | | | | | | 2hrs