Preview

Burger King Franchise

Good Essays
Open Document
Open Document
700 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Burger King Franchise
History
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. Business Description: Burger King Corporation (BKC) operates and grants franchises to operate quick-service hamburger restaurants using certain trademarks, service marks and trade names, and a recognized design, equipment system, color scheme and styles of buildings and facilities, signs, certain standards, specifications and procedures of operation, quality and consistency standards for products and services offered, and procedures for inventory control and management.

Franchise Offer: BKC currently has three different forms of franchise agreement, corresponding to three different types of franchise ownership: Individual (or Owner/Operator); Entity; and Corporate. The franchise granted can be operated at one of three locations and facility types: 1. Institutional Locations: "Institutional locations" include government buildings and facilities, medical facilities, airports, train and bus stations, sports facilities, factories, corporate campuses, turnpikes, limited access toll roads, theme parks, zoos and educational facilities. 2. Traditional Burger King Restaurant Facility: A self-contained, full size Burger

You May Also Find These Documents Helpful

  • Better Essays

    BURGER KING SEEKING CONSISTENCY Burger King: Seeking Consistency in Leadership and Image For nearly 60 years, Burger King has served flame-broiled hamburgers at an affordable price. In this sense, the fast-food chain best known for its over-sized sandwich has been nothing…

    • 5688 Words
    • 23 Pages
    Better Essays
  • Powerful Essays

    Burger king often abbreviated as BK, Burger King is a global company. The first thing that comes into your mind when hearing or reading the word Burger King is that it makes you think of a tasty Burger. Burger King is known as the kings of burgers.…

    • 3128 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    The biggest well know franchise, as mentioned before, is Mc Donald’s. However, Mc Donald’s has a shady past, which is portrayed in the movie The Founder, which revealed that the original owners signed a contract with another business to start a franchise. Then the other business started changing things without permission of the original owners and then went on to steal the company right from under them. Ray Kroc who plays a milk shake salesman in the movie The Found is quoted saying… “Business is war, dog eat dog. I want to take the future. I want to win” (The Founder 2016). Today people think of Mc Donald’s as a happy place for good fast food mainly because many people don’t know that real truth about them.…

    • 127 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Insta-Burger King

    • 182 Words
    • 1 Page

    Keith Kramer and his wife's uncle Matthew Burns lived in Jacksonville, Florida in 1953, and were looking for a restaurant idea. The built a stove that they called the Insta-Broiler, and they called their stores "Insta-Burger King." The idea was picked up by a pair of Cornell University classmates, James McLamore and David Edgerton. McLamore had visited the hamburger stand that was operated by the McDonald brothers that launched the McDonald's empire, and he and Edgerton bought an Insta-Burger King franchise in Miami in 1954.…

    • 182 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Burger King is a big business. They provide serves to customers in approximately 12,000 locations covering all 50 states and 73 countries worldwide. Most of their restaurants are independently owned and operated by franchisees (About the Burger King Corporation).…

    • 912 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Although Burger King is located in a new building and always have built their own restaurants, they are still serving dirty, unsanitary food to their customers. NBC placed hidden cameras inside of these restaurants and witnessed firsthand how all of the employees prepare ready to eat food with their bare hands. The kitchen sink for the employees does not have any soap or paper towels, which means that the employees are not washing their hands before touching the customer’s food. This can result in a lot of different illnesses, one being salmonella poisoning.…

    • 1358 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Burger King analysis

    • 520 Words
    • 3 Pages

    The low profit margin ratios indicates that the company keeps low amounts of each dollars sale in earnings. This shows that the company has less control over its costs.…

    • 520 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Walking into some fast food restaurants can be exciting. As soon as you walk in you start to smell their prize winning food, you can feel the heat that is coming from the grills that they use to make your favorite fast foods. You can see the whole restaurant just with one look, there is always people ready to help you order your meal and fast service. That's the quality's every fast food restaurant should have and Burger King has all those.…

    • 403 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Franchise of Subway

    • 3398 Words
    • 18 Pages

    In recent years, Subway may best be known for the advertising face of Subway who lost a great deal of weight, it is said, by eating healthy at Subway Sandwich Shops. In fact, Subway has now teamed up with the government to fight childhood obesity, opening…

    • 3398 Words
    • 18 Pages
    Powerful Essays
  • Good Essays

    Burger King was founded in 1954 in Miami, Florida. Burger King was founded by James McClamore and David Edgerton. BK's founders picked up an idea from some of their Cornell University classmates, Keith Kramer and Matthew Burns, for a stove called an "Insta-Broiler" and their restaurant called Insta-Burger King. After adjustments, they came up with a gas grill that they named a "flame broiler' to eliminate any problems. After visiting the McDonald brother hamburger stand in 1954, they bought the Insta-Burger King franchise. In 1957, Burger King introduced The Whopper their menu at the price of $0.37 to snag sales from McDonald's. In 1968, McDonald's introduced The Big Mac and apple pie to the menu. Both menu items were inspired and created by owner/ operators and franchisees. Three years after opening, BK decided…

    • 621 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Burger King International

    • 1284 Words
    • 6 Pages

    Burger King, previously known as InstaBurger King in 1954, is the world’s largest flame-broiled fast food restaurant chain (Daniels, Radebaugh & Sullivan, 2011). Burger Kings core competency lays in the way it cooks its burgers- by its flame broiled method as opposed to grills that fry and also the option that it offers its customers as to how they want their burgers (“have it your way” theme), (Daniels, Radebaugh & Sullivan, 2011).…

    • 1284 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Phill Paper 3

    • 1184 Words
    • 3 Pages

    Burger king is a chain of fast food restaurants operated in 85+ countries around the globe, with approximately 13,000 restaurants. It was founded in 1954, in Florida, USA. About 11 million guests visits the Burger King chain daily. It is mainly known for its famous Whopper, however, it also has burgers, salads, smoothies, sandwiches and other side dishes. Majority of the Burger King Outlets include both dine in and drive thru facilities available to the average consumer. Burger Kings can be found in high traffic places like downtown cities, malls and airports. 3G capital, an investment firm bought the company in 2010, and took Burger King back to the stock market and made it public in 2012. (CITE). In 2013, Burger King had annual sales revenues of $1.15 billion (CTE).…

    • 1184 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Burger King Case Study

    • 1453 Words
    • 6 Pages

    Walker, Elaine. Burger King put itself on the menu-for 4 billion. 3 Sep. 2010. 17 Sept. 2010 <http://www.sacbee.com/2010/09/03/3003920/burger-king-puts-itself-on-the.html>.…

    • 1453 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Burger King is a global-American chain of fast food restaurants, originating from Miami, Florida. The company was founded in 1953 by David Edgerton and James McLamore and currently operates over 13,000 outlets in 79 countries. The company menu has transitioned from their traditional hamburger, fries and soda to a wider variety. Approximately 90% of their outlets are privately held franchises, leaving the company relying solely on franchise fees. Their major global competitors include:…

    • 8084 Words
    • 29 Pages
    Powerful Essays
  • Powerful Essays

    Franchise

    • 3577 Words
    • 12 Pages

    A Pure (or comprehensive or business format) franchise provides the franchisee with a complete business format, including a license for a trade name, the products or services to be sold, the physical plant, the methods of operation, a marketing strategy plan, a quality control process, a two-day communications system, and the necessary business services. That is, the franchisee purchases the right to use all the elements of a fully integrated business operation.…

    • 3577 Words
    • 12 Pages
    Powerful Essays

Related Topics