Bsw Vertical Integration

I concur with you on the use of reverse osmosis and tapping into the endless supply of sea water. However, being that BSW identifies itself as a spring water company would put a noticeable dent on the brand and possibly, jeopardize their current price competitive advantage. Nevertheless, if BSW has that kind of latitude in decision-making, reverse osmosis would be a strategic move in terms of "product differentiation” which would involve considerable financial investment in research, innovation, and marketing to sustainably maintain a distinct product in the market (Daniela, 2014, p. 526). Also, the use sea water would enable Baltimore Spring Water to affect vertical integration by eliminating the supplier which may reduce cost as well as improve