What Is Time Warner Vertical Integration

Time Warner In 1989, the largest Media Corporation was formed. The integration of Time Inc. and Warner communications produced Time Warner, which in 1996 with the acquisition of Turner broadcasting, regained it’s status from Disney as the largest media corporation in the world. The company right now, with over 200 subsidiaries world- wide, is becoming fully global with it’s profits from the USA falling, and it’s profits throughout the world rising. Globalisation is proving to be Time Warner’s major asset in beating other competition to the World market. Currently, Time Warner has interests in many different business fields. Music accounts for a large proportion of its income,
News broadcasting in the USA has been snatched away from the journalists and handed over to the corporate chiefs and advertisers (Godzilla example). As you walk into any news store today all you see are fashion, gossip, music and teeny magazines which are over half full of adverts offering new images, smells and escapes from your everyday life, while bookstores offer SAS, crime and love interests. All this has reduced the significance of public service ­ of the notion that there is any purpose to the media except to make money for the shareholders. On a more global scale the same oligopolies have been accused of “cultural imperialism”. Herbert Schiller explains his point by pointing out that instead of using military force or repression as a way to influence a country, the USA has used mass media as a weapon reaping benefits for both the companies and the government. “…the easy availability of American movies, music and television programmes subtitled or dubbed in local languages has been drowning the cultural voices of their societies…” At