Bsa 310 Kudler Frequent Shopper Program

Kudler Fine Foods is a much renowned food store, established at the different locations in California. The main focus of the store is to have ‘profit maximization’ by providing quality products at appropriate prices, in comparison of the competitors. The firm also wants to satisfy its clientele. Through this objective, the store wants to acquire major expansion. It currently wishes to enlarge its services by attaining perfection in the in the operational activities. Kudler also desires to increase the 'consumer purchase cycle ' which they hope will result in an increase of both profitability as well as loyalty. Kudler 's latest idea to increase its revenue is to implement a customer rewards program that will record customer purchases that will and allow them to monitor trends in purchasing that will allow to customize their purchasing to allow them to satisfy the customers better. Prior to implementing the customer rewards program, Kudler 's will be forced to consider issues that may arise during development while also analyzing the cost to implement a successful ecommerce website.
The Kudler Fine Foods Sales and Marketing Department plans to reward customers through a loyalty point program. The aim of this Frequent Shopper program is to track customer purchases and analyze patterns that may be present. The beginning of this program will inspire customer loyalty and allow them to react to customer shopping orientations. Specialty items are expected to be more critical than the price of the original items they were intending on purchasing, in this instance instead of giving a daily discounts to increase purchases, Kudler 's began a loyalty points program to reward customers with points that can be redeemed for high-value gift items, or other items such as airline advances or various specialty foods. By using this rewards program, Kudler Fine Foods will have the benefit of being able track customer purchases and observe trends in those purchases. Customers