Bricks and Clicks Model

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Shardai Willis
MIS 408
Semester Project

Bricks and Clicks Model

The business model I chose is the Bricks and Clicks model. A bricks and clicks business has both offline (bricks) and online (clicks) presences. It is also known as click and mortar, clicks and bricks, and bricks, clicks, and flips. Flips refers to catalogs (Wikipedia.org).

The open-source software I chose is GnuCash. GnuCash is a free and open source personal and small business accounting software program that implements a double-entry bookkeeping system. It was initially aimed at developing capabilities similar to Intuit, Inc.'s Quicken application, but also has features for small business accounting (Wikipedia.org). GnuCash runs on the following operating systems: Windows, Mac OS X, GNU/Linux, *BSD and Solaris. GnuCash has been translated into 21 languages and it handles multiple currency exchanges. GnuCash walks you through setting up accounts. Designed to be easy to use, yet powerful and flexible, GnuCash allows you to track bank accounts, stocks, income and expenses. As quick and intuitive to use as a checkbook register, it is based on professional accounting principles to ensure balanced books and accurate reports (gnucash.org). Transactions for checking, credit card, income and investment transactions are entered into an on-screen checkbook register, similar to most financial software applications (financialsoft.about.com). The interface is structured around a chart of accounts, and each account opens into an individual view, called a register. The register is simultaneously an up-to-date view of the account and data entry point (linux.com).

You can set up a variety of account types in GnuCash, suitable for personal finance and small business accounting. Choose from asset account types such as: Cash, Bank (includes credit cards, brokerages, savings and loan institutions and credit unions), Stock, Mutual Fund, Account Receivable and Asset accounts. Liability account types are...
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