Branding in Fmcg
Branding strategies in FMCG
Chandranshu Charan 09ESHYD011
Branding strategies in FMCG Contents
2
Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology ............................................................................................................................................ 5 Structural Analysis of FMCG Industry ....................................................................................................... 5 Distinguishing features of Indian FMCG Business ..................................................................................... 5 1. Design and Manufacturing................................................................................................................. 6 2. Marketing and Distribution................................................................................................................ 6 3. Competition ..................................................................................................................................... 6 Application of functional knowledge ......................................................................................................... 7 Santoor: For a Younger Skin ............................................................................................................. 7 Taj Mahal Tea................................................................................................................................... 9 Fair & Lovely: Chand ka Tukda ......................................................................................................... 9 Center Shock: Hilake Rakh De ........................................................................................................ 10
Chandranshu Charan 09ESHYD011
Branding strategies in FMCG Contents
2
Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology ............................................................................................................................................ 5 Structural Analysis of FMCG Industry ....................................................................................................... 5 Distinguishing features of Indian FMCG Business ..................................................................................... 5 1. Design and Manufacturing................................................................................................................. 6 2. Marketing and Distribution................................................................................................................ 6 3. Competition ..................................................................................................................................... 6 Application of functional knowledge ......................................................................................................... 7 Santoor: For a Younger Skin ............................................................................................................. 7 Taj Mahal Tea................................................................................................................................... 9 Fair & Lovely: Chand ka Tukda ......................................................................................................... 9 Center Shock: Hilake Rakh De ........................................................................................................ 10