Branding in Fmcg

Only available on StudyMode
  • Download(s) : 1206
  • Published : April 26, 2010
Open Document
Text Preview
Branding strategies in FMCG

Chandranshu Charan 09ESHYD011

Branding strategies in FMCG Contents

2

Acknowledgement .................................................................................................................................... 3 Objective- ................................................................................................................................................ 5 Methodology ............................................................................................................................................ 5 Structural Analysis of FMCG Industry ....................................................................................................... 5 Distinguishing features of Indian FMCG Business ..................................................................................... 5 1. Design and Manufacturing................................................................................................................. 6 2. Marketing and Distribution................................................................................................................ 6 3. Competition ..................................................................................................................................... 6 Application of functional knowledge ......................................................................................................... 7 Santoor: For a Younger Skin ............................................................................................................. 7 Taj Mahal Tea................................................................................................................................... 9 Fair & Lovely: Chand ka Tukda ......................................................................................................... 9 Center Shock: Hilake Rakh De ........................................................................................................ 10 Brand Positioning strategies for competitive advantage ............................................................................. 11 Interim findings and observation of the report ......................................................................................... 12 Brand Equity ...................................................................................................................................... 12 Brand loyalty .................................................................................................................................. 13 Awareness of the brand ................................................................................................................... 14 Perceived quality ............................................................................................................................. 14 A set of associations........................................................................................................................ 14 Other proprietary brand assets ......................................................................................................... 14 Appraising brand assets .......................................................................................................................... 14 Ingredients for Strategy ........................................................................................................................... 15 Financial ............................................................................................................................................ 15 Innovation from the inside out – R&D in the FMCG industry .............................................................. 15 Hul Strategy ....................................................................................................................................... 15 Interview with an Industry expert...
tracking img